# Leave-On Liquid Exfoliators Alpyn Beauty's Pore Perfecting Liquid Reveals Clearer, Brighter Skin By Laura McQuarrie | Published 2023-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pore-perfecting-liquid References: [wellandgood](https://www.wellandgood.com/alpyn-beauty-pore-perfecting-liquid/) & [alpynbeauty](https://alpynbeauty.com/products/pore-perfecting-liquid) The newest product from wildcrafted skincare brand [Alpyn Beauty](https://www.trendhunter.com/trends/ghostberry-moisturizer) is the Pore Perfecting Liquid with 2% BHA + Borage, which is full of soothing and hydrating ingredients like tremella mushroom, bamboo water and tea tee, plus brightening and protective Vitamin C. In her days of working for clinical beauty brands, Kendra Kolb Butler, founder of Alpyn Beauty, found that salicylic acid was a beneficial ingredient but one that could cause dryness and irritation when used for certain skin types. Kendra told Well+Good, "I wanted to use this ingredient in an effective [toner/leave-on liquid exfoliator](https://www.trendhunter.com/trends/lotus-refining-toner) format but wanted the formula to be extremely mellow, [non-drying, and non-irritating](https://www.trendhunter.com/trends/skin-prep-exfoliating-pads) so all skin types could enjoy the benefit of using a BHA on a regular basis." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 67% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Leave-on Liquid Exfoliators:** Alpyn Beauty's mellow and non-drying Pore Perfecting Liquid using BHA and hydrating ingredients sets a new standard for leave-on liquid exfoliators. - **Wildcrafted Skincare:** Alpyn Beauty's use of wildcrafted ingredients in their Pore Perfecting Liquid highlights a growing trend towards natural and sustainable skincare. - **Brightening and Protective Ingredients:** The inclusion of brightening Vitamin C and protective tea tree in Alpyn Beauty's Pore Perfecting Liquid showcases the rising trend of using multi-functional ingredients in skincare products. ### Industries Being Reshaped - **Skincare:** The Pore Perfecting Liquid by Alpyn Beauty is a unique and non-irritating option in the skincare market for those looking for leave-on liquid exfoliators. - **Natural Beauty:** Alpyn Beauty's Pore Perfecting Liquid is a prime example of the rising trend of natural and sustainable beauty products. - **Multi-functional Ingredients:** The Pore Perfecting Liquid by Alpyn Beauty represents an opportunity for skincare companies to incorporate more multi-functional ingredients that offer both skin benefits and protection. ## Related on Trend Hunter - [Gentle Liquid Exfoliants](https://www.trendhunter.com/trends/paulas-choice-liquid-exfoliant.md) - [Multi-Acid Skincare Toners](https://www.trendhunter.com/trends/truskin.md) - [Clarifying Exfoliation Toner Pads](https://www.trendhunter.com/trends/2-bha-exfoliating-toner.md) - [Multi-Functional Toner Formulations](https://www.trendhunter.com/trends/multifunctional-toner.md) - [Skin-Smoothing Toners](https://www.trendhunter.com/trends/thayers-2-aha-toner.md) - [10 Ingredient Exfoliating Serums](https://www.trendhunter.com/trends/aha-exfoliating-serum.md) - [Youth-Safe Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating-drops.md) - [Marine Algae-Powered Exfoliating Sprays](https://www.trendhunter.com/trends/body-exfoliating-spray.md) - [Dual-Fermented Berry Toners](https://www.trendhunter.com/trends/pro-berry-pore-refining-toner.md)