# Blurring Gel Primers Rare Beauty's Always an Optimist Pore Diffusing Primer Smooths Fine Lines By Laura McQuarrie | Published 2021-04-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pore-diffusing-primer References: [teenvogue](https://www.teenvogue.com/story/best-new-beauty-products-april-2021) & [rarebeauty](https://www.rarebeauty.com/products/always-an-optimist-pore-diffusing-primer) Selena Gomez's Rare Beauty launched the Always an Optimist Pore Diffusing Primer as a multi-action product that's hydrating, useful for extending makeup wear and diminishing the appearance of fine lines and pores. The gel primer is said to have a cushiony formula that's vegan, [non-comedogenic](https://www.trendhunter.com/trends/porefessional-foundation), cruelty-free, suitable for sensitive skin and useful for fighting shine. Some of the key components of the product are hero skincare ingredients like hyaluronic acid and antioxidant-packed green tea extract for its calming and soothing properties. When it comes to using the gel primer, the brand recommends applying it over moisturized skin. The versatile product can be worn with or without makeup for a smooth look with a [blurring effect](https://www.trendhunter.com/trends/skin-perfecting-balm). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 15% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Blurring Gel Primers:** There is a need for more gel primers products that are cruelty-free, vegan, non-comedogenic and sensitive-skin friendly. - **Multi-action Makeup Products:** There is a need for multi-action makeup products that offer additional skincare benefits like hydrating and calming properties. - **Calming Skincare Ingredients:** There is a need for more skincare products that contain calming and soothing ingredients like green tea extract. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry should invest in research and development of more blurring gel primer products with multi-action benefits. - **Skincare:** The skincare industry should focus on creating skincare products with a more multi-action approach. - **Natural Skincare:** The natural skincare industry should explore the use of natural and calming ingredients like green tea extract in their products. ## Related on Trend Hunter - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Stretchy Slime Primers](https://www.trendhunter.com/trends/hydroslime-primer.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md)