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# Amped-Up Anniversary Speed Cars
Porsche Launches its 991 'Turbo' and 'Turbo S' for 2014

By M | Published 2013-05-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/porche-turbo-991-car
References: [jalopnik](http://jalopnik.com/2014-porsche-911-turbo-this-is-it-488809842) & [porsche](http://www.porsche.com/canada/en)

[Porsche](https://www.trendhunter.com/trends/964-cabriolet) is set to release its 2014 991 'Turbo' and 'Turbo S' models for its upcoming 2014 anniversary celebration. Both models won't include Porsche's iconic manual drive. Instead, each car will run off of 'PDK' (Porsche Doppelkupplung) -- its seven-gear clutch system.

Other exciting features include 560 horsepower, all-wheel drive and better all-wheel steering that gives more control to the rear wheels with a tilt capability of 2.8 degrees. The 'Turbo' model comes in at $149,250 and upgrade model 'Turbo S' at $182,050.

Porsche refers to both models as having more "agility", "stablity" and most importantly more speed than any of their previous '[911 Turbo](https://www.trendhunter.com/trends/puma-and-porsche)' models. While the debate is still up in the air if a Porsche without a stick is a Porsche at all, these models are perfect for the [sleek, stylish and luxurious car connoisseur](https://www.trendhunter.com/trends/prestige-imports).

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 5% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Electric Sports Cars:** The release of Porsche's 991 'Turbo' and 'Turbo S' models without a manual drive presents an opportunity for disruptive innovation in the electric sports car market.
- **Advanced Clutch Systems:** Porsche's use of the seven-gear clutch system, 'PDK' (Porsche Doppelkupplung), in their 991 'Turbo' and 'Turbo S' models highlights the potential for disruptive innovation in the field of advanced clutch systems.
- **Improved Steering Technology:** The all-wheel steering technology with tilt capability in Porsche's 991 'Turbo' and 'Turbo S' models showcases an opportunity for disruptive innovation in the development of improved steering systems for high-performance vehicles.

### Industries Being Reshaped

- **Electric Vehicles:** The release of Porsche's 991 'Turbo' and 'Turbo S' models without a manual drive presents an opportunity for disruptive innovation in the electric vehicle industry.
- **Automotive Manufacturing:** Porsche's use of the seven-gear clutch system, 'PDK' (Porsche Doppelkupplung), in their 991 'Turbo' and 'Turbo S' models highlights the potential for disruptive innovation in the automotive manufacturing industry.
- **Automotive Technology:** The all-wheel steering technology with tilt capability in Porsche's 991 'Turbo' and 'Turbo S' models showcases an opportunity for disruptive innovation in the automotive technology sector.

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