# Luxe Immersive Homeware Flagships The Porcelanosa Flagship in NYC is an Interactive Experience By Rebecca Byers | Published 2016-02-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/porcelanosa References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/01/porcelanosa-flagship-store-by-wildbytes-new-york-city/) The recently opened [Porcelanosa](https://www.trendhunter.com/trends/porcelanosa-group) flagship in New York City is the premium European homeware brand's first retail outpost outside of Europe. Located across from the historic Flatiron Building, the Porcelanosa flagship is an experience in [high-end home decor shopping](https://www.trendhunter.com/trends/formla) marked by its interactive digital features. Designed by agency Wildbytes, the sprawling flagship boasts a floor-to-ceiling 26’H x 16’W LED screen that showcases some of the brand's lifestyle content. The manufacturer of upscale tile, kitchen and bath products, Porcelanosa is poised to make a great impression on New York City with its dramatic, [immersive display](https://www.trendhunter.com/trends/kate-shibuya) and the various home staging areas. Designed to be a visual experience first, the flagship will introduce American consumers to the luxe brand's entire range of products. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 80% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Digital Features:** The use of interactive digital features in retail spaces creates immersive brand experiences and engages customers in a new way. - **Lifestyle Content Showcasing:** Brands can leverage large LED screens to display lifestyle content and create a visually captivating environment for customers. - **Visual Experience Design:** Designing retail spaces to prioritize visual experiences can help brands make a lasting impact and showcase their products effectively. ### Sectors Adopting This - **Homeware:** The homeware industry can embrace interactive digital features and visual experience design to enhance the shopping experience and stand out from competitors. - **Retail:** Incorporating interactive digital features and visual experience design in retail spaces can help businesses attract and engage customers, driving foot traffic and sales. - **Interior Design:** Interior designers can explore the use of interactive digital features and visual experience design to create immersive and visually stunning spaces for their clients. ## Related on Trend Hunter - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Stone Facade Premium Retailers](https://www.trendhunter.com/trends/skims-nyc-flagship.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Rug Brand Flagship Locations](https://www.trendhunter.com/trends/armadillo.md) - [Art Deco-Inspired NY Flagships](https://www.trendhunter.com/trends/maison-dartiste.md) - [Spa-Like Flagship Stores](https://www.trendhunter.com/trends/multisensory-toronto-store.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md)