# Immersive Unbranded Pop-Ups Brandless' NYC Pop-Up with a Purpose is Interactive and Informative By Ell Smith | Published 2018-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-with-a-purpose References: [life.brandless](https://life.brandless.com/brandless-new-york-pop-up/) & [brandless](https://brandless.com/) Following a successful activation in Los Angeles, the affordable eCommerce company, Brandless will be launching an interactive experience dubbed 'Pop-Up With a Purpose.' Guests of the immersive space can expect a wide variety of sights and activities, most of which tell an important story about the necessity of sustainability and conscious consumerism. This includes a bamboo forest which highlights the tree-free paper goods produced by the brand, and a fair trade coffee bar to enforce the importance of fair wages and safe working conditions. Additionally, visitors will be able to browse through a carefully curated selection of Brandless' product offerings, most of which retail for $3 or less. According to the co-founder and CEO of Brandless Tina Sharkey, “The NYC pop-up will not only embody the Brandless ethos, but will also bring our delicious goods and awesome products to life." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Consumerism:** Opportunity for businesses to create interactive experiences that educate and inspire consumers about sustainability. - **Conscious Consumerism:** Potential for brands to showcase their commitment to fair wages, safe working conditions, and ethical practices through immersive pop-up experiences. - **Affordable Ecommerce:** Interactive pop-ups offer an innovative way for online retailers to engage with customers and showcase their affordable product offerings. ### Sectors Adopting This - **Retail:** Brick-and-mortar retailers can embrace immersive unbranded pop-ups as a means to drive foot traffic and engage consumers in a unique way. - **Sustainable Products:** Sustainability-focused brands can leverage immersive experiences to educate consumers about their eco-friendly product offerings and mission. - **Hospitality:** Hotels, resorts, and event spaces can explore partnering with brands to create interactive and informative pop-ups that enhance the guest experience. ## Related on Trend Hunter - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md)