# Pop-Up Christmas Campaigns Kohl's Pop-Up Truck Encourages People to Share Traditions Online By Cadhla Gray | Published 2015-11-12 | Updated 2015-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-truck References: [brandchannel](http://brandchannel.com/2015/11/11/kohls-all-together-now-111115/) Kohl's is setting up a Christmas pop-up truck in Times Square around Thanksgiving to encourage people to share their Christmas traditions while promoting the department store. The truck encourages people to share these via social media, with a hashtag #AllTogetherNow that will also spread the Kohl's brand online. In addition to the pop-up truck, the hashtag also corresponds with a commercial campaign that promotes the cross-generational department store products for Christmastime. The ads feature The Beatles' 'All Together Now' anthem with heartwarming stories. One spot features a little boy waking up to a Stormtrooper on Christmas morning and another shows an older man dressed up as Santa. The two-fold [Christmas campaign](https://www.trendhunter.com/trends/holiday-your-way) aims to capture the family Christmas spirit and tries to integrate that feeling into its very brand. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Media Sharing:** Kohl's encourages people to share their Christmas traditions via social media, creating potential for innovative campaigns centered around user-generated content. - **Cross-generational Marketing:** Kohl's promotes their department store products for Christmastime with heartwarming stories that resonate with multiple generations, presenting an opportunity for brands to target diverse consumer groups. - **Brand Integration:** Kohl's aims to integrate the family Christmas spirit into its brand, suggesting the potential for companies to align their brand values with sentimental holiday themes. ### Where This Applies - **Retail:** Retailers can leverage the power of social media sharing to promote their products and create engaging experiences for customers. - **Marketing and Advertising:** Marketing and advertising professionals can learn from Kohl's cross-generational campaign approach to resonate with diverse target audiences. - **Branding:** Branding experts can explore opportunities to integrate the sentiment of family traditions and holidays into their brand narrative. ## Related on Trend Hunter - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md)