# Micro Pop-Up Stores Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop By Laura McQuarrie | Published 2015-03-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/popup-store References: [digitalbuzzblog](http://www.digitalbuzzblog.com/netshoes-the-worlds-smallest-pop-up-store/) & [youtube](https://www.youtube.com/watch?v=eV_S666NtqA) As part of the promotions for the Netshoes mobile app, the brand created a [miniature pop-up store](https://www.trendhunter.com/trends/world-of-miniverse) on the street. This tiny shop was squeezed in between two other stores on one of the most popular shopping locations in all of São Paulo, barely wider than the [iPad](https://www.trendhunter.com/trends/nespresso) display at its front. When people on the street approached the "store," it was apparent that this experience on the tablet led them to a much bigger store on the web that's conveniently available on the go and open 24/7. Although there's no way that [over 40,000 shoes](https://www.trendhunter.com/trends/soles4souls-canada) could be stored in the slim alleyway between the two Brazilian stores, this is a clever way for Netshoes to show the assortment it provides through it shopping app. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 34% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Micro Pop-up Stores:** Opportunity for brands to create unique and eye-catching experiences in limited spaces. ### Sectors Adopting This - **Retail:** Retailers can utilize micro pop-up stores to showcase their products and drive online sales. - **Technology:** Technology companies can develop innovative solutions to enhance the experience of micro pop-up stores. - **Marketing:** Marketing agencies can leverage micro pop-up stores as a creative way to attract and engage customers. ## Related on Trend Hunter - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [AR Shopping Malls](https://www.trendhunter.com/trends/door-to-shop-small.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md)