# Women-Oriented Car Showrooms James Frizelle's Pop-Up Showroom Entices Women Into Buying Cars By Rahul Kalvapalle | Published 2015-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/popup-showroom References: [couriermail.au](http://www.couriermail.com.au/business/james-frizelles-automotive-group-turns-to-pop-up-showrooms-to-get-women-buying-cars/story-fnihsps3-1227171297380) & [jamesfrizelles.au](http://jamesfrizelles.com.au/) What better way to entice busy urban women to buy cars than to set up pop-up showrooms in shopping centers? That was the thinking of Jaimes Frizelle's Automotive Group, which set up an [Audi](https://www.trendhunter.com/trends/video-commerce1) showroom at the [Westfield Carindale](https://www.trendhunter.com/trends/programmatic-targeting-solution) shopping center just east of Brisbane in Australia. The pop-up showroom caters to women who feel out of place in traditional car dealerships. The showroom aims to offer a less threatening and confronting space for women to consider and purchase the car of their choice. The pop-up showroom is just the latest of many measures taken by James Frizelle's to target women-buyers, including setting up women-only positions on its sales floor. The showroom also follows similar measures in the US and UK designed to better cater to women car-buyers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Pop-up Showrooms in Shopping Centers:** Setting up pop-up showrooms in shopping centers is a disruptive innovation opportunity to attract busy urban women to buy cars. - **Creating Female-focused Car Buying Spaces:** Creating less threatening and confronting spaces for women to consider and purchase cars is a disruptive innovation opportunity to cater to women car-buyers. - **Targeting Women Buyers in the Automotive Industry:** Implementing strategies to specifically target women buyers in the automotive industry is a disruptive innovation opportunity to increase sales and customer satisfaction. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry can embrace the trend of setting up pop-up showrooms and creating female-focused car buying spaces to attract more women buyers. - **Retail Industry:** The retail industry can benefit from collaborating with automotive companies to host pop-up showrooms in shopping centers and provide a unique shopping experience for women. - **Marketing Industry:** The marketing industry can help automotive companies implement targeted strategies for women buyers, leveraging the growing demand and potential in this market segment. ## Related on Trend Hunter - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Women-Centric Vehicle Designs](https://www.trendhunter.com/trends/buick-envision-1.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Inviting Contemporary Auto Dealerships](https://www.trendhunter.com/trends/rivians-spaces.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Car Education Clinics](https://www.trendhunter.com/trends/car-education-clinics-she-auto-knows-winter-car-clinic-returns-to-empower-w.md)