# Pop-Up Shoe Stores This Mobile Shop Lets Customers Experiment with High-Tech Footwear By Katherine Pendrill | Published 2015-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-shoe References: [chainstoreage](http://www.chainstoreage.com/article/adidas-san-francisco) & [news.adidas](http://news.adidas.com/US/Latest-News/Boost-Experience-by-adidas-Debuts-at-San-Francisco-Marathon/s/d1d1a0a2-608b-489a-ab2b-c636f5983de5) The Boost Experience by [Adidas](https://www.trendhunter.com/trends/style-your-toe) is an interactive pop-up shoe store that is currently touring across the United States. Unlike a traditional retail outlet, this mobile shop gives customers an opportunity to get up close and personal with some of the brand's more innovative footwear designs. The pop-up shoe store debuted at the San Francisco Marathon and is scheduled to stop at 14 other locations throughout the United States. The interactive outlet goes beyond the traditional in-store experience by providing a number of [interactive touchpoints](https://www.trendhunter.com/trends/tootsie-augmented-reality). Some of these high-tech displays include kinetic walls that move in response to foot traffic as well as motion-capture cameras that record and analyze a customer's movements. Beyond engaging with customers at the event, the store also provides outlets for sharing the experience on social media. The mobile shop gives customers a chance to interact with new technology and subsequently share the experience with friends and family. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Retail:** Brands can create interactive pop-up stores with high-tech features to engage customers and provide a unique retail experience. - **Kinetic Displays:** Brands can incorporate kinetic walls or displays that respond to foot traffic or customer movements, enhancing the interactive nature of the store. - **Social Media Integration:** Brands can leverage pop-up stores as opportunities for customers to share their experiences on social media, increasing brand exposure and engagement. ### Where This Applies - **Retail:** Retailers can utilize pop-up shoe stores to showcase innovative footwear designs and provide customers with a unique shopping experience. - **Fashion:** Fashion brands can create pop-up stores to experiment with high-tech features and engage customers in interactive ways, redefining the traditional retail experience. - **Marketing:** Marketers can leverage pop-up shoe stores as a marketing strategy to generate buzz, increase brand awareness, and drive social media engagement. ## Related on Trend Hunter - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md)