# Candy-Themed Pop-Up Salons Mars Wrigley Confectionery Launches a Pampering Pop-Up for V-Day By Kalin Ned | Published 2019-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-salons References: [prnewswire](https://www.prnewswire.com/news-releases/mars-wrigley-confectionery-us-introduces-sweet-retreat-refresh-lounge-a-refreshed-twist-on-the-second-annual-valentines-day-pop-up-salon-experience-300786354.html) & [exploretock](https://www.exploretock.com/sweetretreat/) On February 13th and 14th, the [Mars Wrigley Confectionery](https://www.trendhunter.com/trends/starburst-airs-market) — a parent company to ORBIT, Dove, M&M'S, SNICKERS, TWIX and more, is hosting a pop-up salon that will provide New Yorkers with "an oasis where [they] can freshen up before a romantic date." The Valentine's Day activation bears the name of [Sweet ReTREAT](https://www.trendhunter.com/trends/sweethearts): [Refresh Lounge](https://www.trendhunter.com/trends/refresh-gum) and it will pamper individuals in a playful candy-themed space. The pop-up salon includes services like the 'Candy Counter Touch-Up Makeup Bar' which is inspired by TWIX bars, Extra gum, SNICKERS bar and more, as well as the Skittles-informed 'Mini-Manicure,' Altoids mints and HUBBA BUBBA-themed 'Blowout, Braid and Touch-Up Bar,' as well as a designated lounge where individuals can wait for their appointments in refreshing minty aromas, as well as some massages. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Candy-themed Pop-up Experiences:** Creating immersive, themed pop-up events inspired by popular candy brands can offer consumers a unique and memorable experience. - **Branded Beauty Collaborations:** Partnering with beauty experts to create candy-themed beauty services presents an opportunity for confectionery companies to expand their brand reach and engage with new audiences. - **Candy-inspired Self-care:** The integration of candy-inspired elements in self-care services, such as makeup and manicure bars, taps into the nostalgia and indulgence trends, giving consumers a fun twist on traditional pampering. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can leverage the success of candy-themed pop-up salons to create unique promotional experiences and build brand loyalty. - **Beauty and Cosmetics:** Beauty and cosmetics companies can explore collaborations with confectionery brands to develop limited-edition product lines and themed beauty services, attracting a wider consumer base. - **Hospitality and Events:** The hospitality and events industry can incorporate candy-themed pop-up salons as a unique offering for special occasions, celebrations, and experiential marketing campaigns. ## Related on Trend Hunter - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md) - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md)