# Holiday-Ready Pop-Up Retail Spaces SHOWFIELDS Endures a Design Overhaul & Reopens September 20th By Kalin Ned | Published 2019-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-retail-space References: [showfields](http://www.showfields.com/) The pop-up retail space has become a popular trend among businesses and as the holiday season is fast approaching, this type of layout will prove to be quite beneficial for those browsing for gifts for their loved ones. SHOWFIELDS — a New York City-based innovative multi-brand retail store, is preparing for this time of year by undergoing a full-fledged brand refresh to bring about the festive mood in interesting and immersive ways. Opening on September 20th, the pop-up retail space will feature a selection of more than 10 new brands that are specially picked out for the holiday season. In addition to shopping opportunities, SHOWFIELDS also introduces a strongly experiential aspect for free. Dubbed '[House of SHOWFIELDS](https://www.trendhunter.com/trends/ikea-house-warming),' the special activation is a theatrical act that combines retail with performance art. Photo Credits: Eitan Gamlieli, SHOWFIELDS ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Retail Spaces:** The rise of pop-up retail spaces is an opportunity for businesses to creatively showcase their products and services during peak shopping times like the holiday season. - **Experiential Retail:** Including experiential aspects in retail spaces, like performance art, can help businesses stand out and create more memorable experiences for customers. - **Multi-brand Stores:** The concept of multi-brand stores, like SHOWFIELDS, can be a successful business model for retailers looking to offer consumers a diverse selection of products all in one space. ### Where This Applies - **Retail Industry:** Retailers can benefit from incorporating pop-up spaces and experiential elements to create more interesting and engaging shopping experiences for customers. - **Art Industry:** There is potential for collaboration between retail brands and artists to create unique and interactive performance art experiences within retail spaces. - **Hospitality Industry:** Hotels and restaurants can also benefit from the concept of multi-brand spaces, offering a curated selection of products and services to guests in one convenient location. ## Related on Trend Hunter - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Holiday Sports Fashion Pop-Ups](https://www.trendhunter.com/trends/siegelman-stable.md)