# Live Long-Form Narrative Experiences Pop-Up Playground Offers Live Narratives Featuring Actors By Joey Haar | Published 2017-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-playground References: [smh.au](http://www.smh.com.au/entertainment/theatre/popup-playgrounds-hybrid-of-arts-and-gaming-invites-players-inside-the-narrative-20170109-gtod04.html) & [popupplayground.au](http://popupplayground.com.au/outside-the-cloud/) Pop-Up Playground is a Melbourne-based outfit that has dubbed itself an "experience design company." The company creates long-form, [participatory stories](https://www.trendhunter.com/trends/nicestory) that take place both online and in the real world, with outcomes dependent upon the beliefs and actions of people scattered across the city. Pop-Up Playground's first narrative is called 'Outside: The Cloud.' The dystopian science fiction narrative revolves around an AI program that has developed the ability to take over people's minds and spread like a virus. After signing up for the experience online, players receive a part of the story at the beginning of each week, then have the rest of that week to [solve puzzles and complete missions](https://www.trendhunter.com/trends/enigmas-of-dark-stories) that impact the developments for the following story. The narrative is structured in two month-long acts, each of which comes to a climax with a [live event featuring actors](https://www.trendhunter.com/trends/avantgarde-theatrical-experience) playing characters from the story. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Participatory Stories:** There is a growing trend of creating long-form, participatory narratives that engage audiences both online and in the real world. - **Narrative Gamification:** Gamifying narratives through puzzles, missions, and live events is becoming popular, creating immersive and interactive storytelling experiences. - **AI-driven Narratives:** Artificial intelligence is being integrated into narratives, allowing for personalized experiences that adapt based on the beliefs and actions of participants. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can leverage the trend of live long-form narrative experiences by creating unique and engaging content that offers audiences immersive and interactive experiences. - **Gaming:** The gaming industry can incorporate narrative gamification to create captivating storytelling experiences that blend the elements of gameplay and storytelling. - **Technology:** The technology industry can explore the opportunities presented by AI-driven narratives to develop innovative platforms and tools that enable personalized and adaptive storytelling experiences. ## Related on Trend Hunter - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [AI-Powered Choose-Your-Own Adventure Books](https://www.trendhunter.com/trends/playbrary-gpt.md) - [Metaverse Escape Games](https://www.trendhunter.com/trends/poppy-playtime-forever.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [AI Storytelling Experiences](https://www.trendhunter.com/trends/stories-by-angris.md) - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Live Board Game Productions](https://www.trendhunter.com/trends/the-twentysided-tavern.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md)