# Foldable Book Cameras 'This Book is a Camera' Pop-Up Novel Pages Creatively Turn into the Device By M | Published 2015-12-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/popup-novel References: [fastcodesign](http://www.fastcodesign.com/3054088/infographic-of-the-day/glorious-pop-up-book-unfolds-to-become-a-working-camera?partner=rss) & [kellianderson](http://kellianderson.com/) Moving beyond the singular function of a book is the 'This Book is a Camera' pop-up novel that features pages that creatively fold into a [fully functional camera](https://www.trendhunter.com/trends/photo-creator-mini-cam). The book dives into the [history of photography](https://www.trendhunter.com/trends/nonnas-cam) while simultaneously offering readers with a camera embedded in the book's pages for them to experience the material. 'The Book is a Camera' takes reading to a new level of interactiveness with pages that double up as reading material and the parts of a camera. The pages are creatively designed to be read and after put together to create an [analogue black and white film camera](https://www.trendhunter.com/trends/kodak-snapic-a1). The concept is similar to creating a shoebox camera using paper and simple folds. The book page camera has the ability to capture focused, yet low resolution, illustrations at the press of a button. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Novel Technology:** There is an opportunity to bring this technology into other industries, such as education, by incorporating interactive visuals and learning materials. - **Multifunctional Products:** There is potential for creating products that serve multiple functions, such as a book that also doubles as a camera, in industries like fashion and home goods. - **Analogue Technology Adaptation:** Bringing back older technology in a modernized way can be applied to industries like photography, music, and even film-making to create a retro appeal in a digital age. ### Where This Applies - **Publishing:** Publishers and authors could utilize this technology to enhance storytelling by incorporating interactive elements to their books. - **Toy:** Toy companies can implement this technology to create interactive, learning toys that incorporate technology and traditional play. - **Gift and Souvenir:** Tourist spots and museums can adapt this technology by incorporating visuals to their souvenir books, enhancing the experience for visitors and making it unique. ## Related on Trend Hunter - [Stone Paper-Made Cameras](https://www.trendhunter.com/trends/paper-shoot.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Color-In Photo Cameras](https://www.trendhunter.com/trends/toy-camera-concept.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md) - [Chunky Retro Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md)