# Online Pop-Up Markets 'Tastemakr' Spotlights a Different Craft Food or Drink Every 24 Hours By Cadhla Gray | Published 2015-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-markets References: [psfk](http://www.psfk.com/2015/08/online-summer-pop-up-indie-food-makers-tastemakr.html) & [tastemakr.co](http://www.tastemakr.co/) While [niche food and craft drinks](https://www.trendhunter.com/trends/fentimans-pop-up) are really popular right now, there is no single marketplace where consumers can get everything they need -- enter 'Tastemakr', the website providing 24-hour pop-up markets. Tastemakr features a different food maker each day, giving consumers a place to be introduced to various niche products and accessibly purchase them through the Internet. This also gives independent makers a place to feature their food, gather an audience and do business. Anthony O. Thomas is the creator and was inspired by attending a food and culture festival, where entrepreneurs got to place a rare spotlight on their goods. These 24-hour pop-up markets will not stop after their single day of glory. Tastemakr is using this project for curating a more consistent [online marketplace](https://www.trendhunter.com/trends/vegan-marketplace). With greater interest in small batch produce, like craft beer, but less time to visit various independent shops, Tastemakr is the perfect solution. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Niche Food and Craft Drinks:** Opportunity to create a comprehensive online marketplace for niche food and craft drinks. - **24-hour Pop-up Markets:** Potential to establish a new model for temporary online markets, providing exposure and sales opportunities for independent makers. - **Small Batch Produce:** Disruptive potential in creating a platform that connects consumers with small-batch producers, like craft beer. ### Sectors Adopting This - **E-commerce:** Opportunity to develop an innovative e-commerce platform focused on niche food and craft drinks. - **Food and Beverage:** Emerging market for temporary online markets catering to independent food and beverage makers. - **Craft Beer Industry:** Potential for a platform that connects craft beer producers with consumers looking for unique and limited-edition offerings. ## Related on Trend Hunter - [Third-Party Artisanal Marketplaces](https://www.trendhunter.com/trends/michaels.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [International Snack Marketplaces](https://www.trendhunter.com/trends/orderexoticsnackscom.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Gourmet Snack-Focused E-Commerce Platforms](https://www.trendhunter.com/trends/gourmet-popcorn1.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md)