# Airport Lounge Igloos Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo By Laura McQuarrie | Published 2017-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-igloo References: [campaignlive](https://www.campaignlive.co.uk/article/virgin-atlantic-partners-coppa-club-airport-lounge-igloo-pop-up/1453159) & [blog.virginatlantic](https://blog.virginatlantic.com/virgin-atlantic-unveils-coppa-club-igloo-roof-heathrow-clubhouse/) For the holiday season, [Virgin Atlantic](https://www.trendhunter.com/trends/the-booth-by-virgin-atlantic) teamed up with [Coppa Club](https://www.trendhunter.com/trends/coppa-cocktails-white-choc-passion) to launch a [rooftop pop-up igloo lounge](https://www.trendhunter.com/trends/holidata-lounge) that seats eight and offers a cozy place to enjoy light refreshments before a flight. When the Coppa Club igloos were first introduced in 2016, they became one of the UK's most in-demand pop-ups, with limited spaces selling out within just a few hours. Now, Virgin Atlantic is not only giving travelers the chance to experience the exclusive space, but do so from an incredible vantage point. The pop-up igloo will be installed on the roof throughout December and part of January, providing incredible views of the airport runway, and has a minimalist Scandinavian design to optimize space. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Rooftop Pop-up Igloo Lounges:** The trend of rooftop pop-up igloo lounges provides a unique and cozy space for customers to enjoy light refreshments and a great view. - **Limited Space Pop-up Experiences:** The trend of limited space pop-up experiences creates a sense of exclusivity and urgency, leading to high demand and quick sell-outs. - **Minimalist Scandinavian Design:** The trend of minimalist Scandinavian design in igloo lounges optimizes space and creates a sleek and modern aesthetic. ### Who This Affects Most - **Air Travel:** The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights. - **Hospitality:** The hospitality industry can leverage limited space pop-up experiences to offer exclusive and sought-after venues for guests. - **Design and Decor:** The design and decor industry can capitalize on the trend of minimalist Scandinavian design by creating products and spaces that embody this aesthetic. ## Related on Trend Hunter - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [British-Inspired Winter Getaways](https://www.trendhunter.com/trends/the-standard-high-line.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [City-Inspired Airport Lounges](https://www.trendhunter.com/trends/capital-one-lounge-at-jfk.md) - [Stress-Free Holiday Lounges](https://www.trendhunter.com/trends/holiday-oasis-lounge.md) - [Airline-Inspired Cocktail Lounges](https://www.trendhunter.com/trends/carry-on-airlines.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md)