# Futuristic Supermarket Pop-Ups Honey Nut Cheerios is Hosting a Pop-Up Grocery Store in Toronto By Katherine Pendrill | Published 2017-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-grocery-store References: [dailyhive](http://dailyhive.com/toronto/honey-nut-cheerios-pop-up-toronto-2017) & [bringbackthebees](https://bringbackthebees.ca/Home/Index) To give consumers a glimpse of what the supermarkets of the future will look like, [Honey Nut](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies) Cheerios is hosting a two-day pop-up grocery store on Toronto's Queen Street. Honey Nut Cheerios' grocery store of the future is part of the brand's #BringBackTheBees campaign, which aims to highlight the need to protect our bee populations. To emphasis the importance of protecting bees, the brand's pop-up grocery store will highlight how “one in three bites of food [would be] missing from store shelves and items that we take for granted [would be] scarce or completely missing,” if bees were to disappear. This means not just an absence of the brand's beloved cereal, but also fresh fruits, vegetables and a number of other staples. Set to run from March 11th to 12th, the [pop-up supermarket](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers) gives Canadians a rare opportunity to observe the changes in our food system. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Futuristic Supermarkets:** Creating unique and interactive experiences for consumers can help brands showcase their innovative capabilities and gives consumers a glimpse of what the supermarkets of the future will look like - **Environmental Awareness Campaigns:** Brands can leverage social and environmental issues to create campaigns that raise awareness and engage customers with their products or services - **Sustainable Food Systems:** The need to protect bee populations highlights the importance of sustainable food systems and presents an opportunity for companies to embrace sustainability as part of their business strategy ### Industries Being Reshaped - **Grocery Retail:** Pop-up stores and events can help grocery retailers connect with customers and showcase new technologies, products, and services - **Marketing and Advertising:** Environmental campaigns provide opportunities for marketers to create innovative and meaningful campaigns that resonate with consumers - **Sustainability:** The focus on environmental issues and sustainable food systems presents opportunities for companies to innovate and differentiate themselves in the marketplace through environmentally conscious practices ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [AR-Enabled Cereal Packaging](https://www.trendhunter.com/trends/honeycomb-cereal.md) - [Free Grocery Pop-Ups](https://www.trendhunter.com/trends/the-polymarket.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Milk-Themed Mall Exhibits](https://www.trendhunter.com/trends/the-care-corner.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md)