# Multi-Sensory Pop-Up Galleries At Kraken Rum's Pop-Up Gallery, Guests Drink the Art By Laura McQuarrie | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-gallery References: [marketing-beat](https://www.marketing-beat.co.uk/2022/05/27/kraken-pop-up-soho/)  [Kraken Rum](https://www.trendhunter.com/trends/unregular-bakery) created a pop-up gallery experience that treats visitors to not only great visuals inspired by [The Kraken](https://www.trendhunter.com/trends/jellyfish-feast) but also artful drinks that are ready to be consumed. With this experiential pop-up, Kraken Rum is celebrating its first foray into flavored rum. Fittingly, The [Kraken Roast Coffee](https://www.trendhunter.com/trends/killer-napkins) is opening its doors in Soho with daytime viewing spots for the public and a ticketed opening party in the evening. The gallery shares the work of comic artist Brian Williamson and people can appreciate art like never before with limited-edition "drinkable prints" or "Espresso Artinis’" Additionally, a daytime class will be available to aspiring artists who want to learn how to design their own stunning coffee prints from coffee artist Ben Lewis. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Pop-up Galleries:** Kraken Rum's pop-up gallery experience combines art and drinks, creating a unique multi-sensory experience. - **Flavored Rum:** Kraken Rum's first flavored rum proves an innovative addition to their spirits line. - **Drinkable Prints:** Limited edition 'drinkable prints' or 'Espresso Artinis' are a new way for art lovers to appreciate and consume artwork. ### Industries Being Reshaped - **Alcohol and Spirits:** The alcohol industry has the opportunity to create immersive experiences for customers by combining their products with art and multi-sensory experiences. - **Coffee:** Coffee shops can innovate by offering their own art-inspired drinks and classes for aspiring coffee artists. - **Art Galleries and Exhibitions:** Art galleries and exhibitions can expand their reach by collaborating with beverage companies to offer immersive multi-sensory experiences for their patrons. ## Related on Trend Hunter - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md) - [Experiential Alcohol Pop-Ups](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek.md) - [Limited-Edition Rum-Infused Pastries](https://www.trendhunter.com/trends/unregular-bakery.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Pop-Up Art Gallery Cafes](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md)