# Nostalgic VHS Pop-Up Experiences Marvel Studio's 'Stanley Video' is a Scavenger-Based Film Pop-Up By Kalin Ned | Published 2019-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-experience References: [syfy](https://www.syfy.com/syfywire/captain-marvel-pop-up-video-rental-stores-will-give-you-serious-90s-flashbacks) & [marvel](https://www.marvel.com/movies) Playfully nodding to the once spectacular Blockbuster and West Coast Video, this [nostalgic pop-up experience](https://www.trendhunter.com/trends/new-york-city-popup-event) is ideal for the film fanatic. Under the guise of a video rental store, [Marvel Studios](https://www.trendhunter.com/trends/campus-tour) is able to capture the hearts of visitors by tapping the 90s, bringing back the aesthetic of the VHS tape and challenging individuals with a playful, movie-inspired scavenger hunt. [Marvel Studio's](https://www.trendhunter.com/trends/sprayground-pop-up) pop-up experience is playfully dubbed 'Stanley Video' and the activation is designed to call attention to 'Captain Marvel.' As the digital environment is streamlining everything, a nostalgic sense lingers and it is tied to the physical novelty of going to a VHS rental store and finding the movie you want to watch. As a result, the scavenger-based pop-up experience will not only challenge audiences but it will also delight them through 90s nostalgia. Photo Credits: Josh L. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-based Pop-up Experiences:** Businesses can create pop-up experiences that tap into nostalgia to delight and engage customers and generate brand loyalty. - **Scavenger Hunt-based Marketing:** Using scavenger hunts in marketing activations and events can create a fun and interactive experience for customers and increase brand awareness. - **90s-inspired Aesthetic:** Incorporating elements of 90s culture into products, branding and marketing can appeal to consumers' nostalgia and generate interest and engagement. ### Sectors Adopting This - **Entertainment:** The entertainment industry can create pop-up experiences and events that tap into nostalgia, provide unique experiences and bring fans closer to their favorite franchises. - **Marketing and Advertising:** Marketing and advertising agencies can utilize scavenger-based marketing activations and events to create engaging experiences for customers and promote brand visibility. - **Retail:** Retail businesses can incorporate nostalgic elements such as 90s-inspired aesthetics and create unique experiences for customers through pop-up events and activations. ## Related on Trend Hunter - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md)