# Fashionable Pop-Up Exhibitions A-COLD-WALL* and NikeLab Celebrate Their Collab with an Exhibit By Kalin Ned | Published 2018-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popup-exhibition References: [highsnobiety](https://www.highsnobiety.com/p/a-cold-wall-nike-lab-collection-exhibit/) & [a-cold-wall](https://www.a-cold-wall.com) Recently, A-COLD-WALL* and NikeLab had the opportunity to present their four-piece collaboration to the public and to celebrate this, the two popular fashion companies host a pop-up exhibition that is curated by Samuel Ross. The event was held at the NikeLab 1948 London. The approach to presentation communicates a rather deconstructed and raw essence that is characteristic of contemporary times. With the placement of the fashionable offerings -- onto poles that stick out of pyramid-style flooring, Samuel Ross definitely brings a potent, experimentally artistic component to the celebratory pop-up exhibition. The [NikeLab x A-COLD-WALL*](https://www.trendhunter.com/trends/acoldwall-5) collaboration produces a pair of track pants, a long-sleeve shirt, a cap and a "modifiable parka made of Japanese nylon." Through their presentation at the pop-up exhibition, the athletic enthusiasm of the Nike brand and the industrial; approach of A-COLD-WALL* is definitely observable. Photo Credits: Edward Chiu ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Pop-up Exhibitions:** Opportunity for fashion brands to showcase collaborations and engage with customers through unique and curated pop-up exhibitions. - **Experimental Artistic Presentations:** Incorporating experimental and deconstructed elements in pop-up exhibitions to create a raw and contemporary aesthetic that resonates with consumers. - **Collaborative Fashion Collections:** Forming partnerships between fashion brands to create limited-edition collections that blend their unique styles and capture consumer interest. ### Where This Applies - **Fashion:** Fashion brands can leverage pop-up exhibitions to create immersive experiences and generate buzz around their latest collections. - **Event Planning:** Opportunities for event planners to work with fashion brands to design and execute pop-up exhibitions that encompass unique visual elements and create memorable experiences for attendees. - **Retail:** Retailers can collaborate with fashion brands to host pop-up exhibitions in their stores, driving foot traffic and providing customers with an exclusive and interactive shopping experience. ## Related on Trend Hunter - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Laceless Collaborative Technical Sneakers](https://www.trendhunter.com/trends/acoldwall-and-salomon.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Collaborative Sporty Exhibitions](https://www.trendhunter.com/trends/spezial-fc.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md)