# Video Game-Themed Cafes Super Mario-Themed Pop-Up Cafes Have Recently Opened in Japan By Katherine Pendrill | Published 2015-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-cafes References: [designtaxi](http://designtaxi.com/news/376760/In-Japan-Super-Mario-Themed-Pop-Up-Cafes-Celebrate-The-Game-s-30th-Anniversary/) & [tower.jp](http://tower.jp/article/news/2015/06/09/n101) To celebrate the 30th anniversary of [Nintendo's](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu) classic Super Mario Bros. game, a number of video game-themed pop-up cafes have recently set up shop in Japan. The pop-ups are run by the [Tower Records](https://www.trendhunter.com/trends/glitter-cookie-butter) stores and will be open for a period of about two weeks this summer. The quirky video game-themed pop-up cafes are designed to celebrate the classic game with a number of Super Mario-inspired edibles. Customers will be able to choose from a delightful range of sweet and savory treats, including a pixelated Mario Latte, a Princess Peach Panna Cotta and even a Super Star Rice Omelette. In addition to the nostalgia-inducing snacks, Tower Records is also set to release a selection of Super Mario-themed merchandise to mark the occasion. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Cafes:** The rise of video game-themed pop-up cafes presents an opportunity for businesses to tap into the nostalgia and fandom of popular gaming franchises. - **Themed Edibles:** The introduction of Super Mario-inspired food and drinks in cafes highlights the potential for creativity and innovation in the culinary industry. - **Merchandise Collaboration:** The partnership between Tower Records and Nintendo demonstrates the potential for cross-industry collaborations in the retail sector to capitalize on popular gaming trends. ### Where This Applies - **Hospitality:** Hotels and restaurants can leverage the concept of pop-up cafes to create immersive experiences that attract both gaming enthusiasts and nostalgia-seeking customers. - **Food and Beverage:** Food and beverage businesses can explore the market for themed edibles, creating unique products that appeal to gaming fans and collectors. - **Retail:** Retailers can partner with gaming companies to create exclusive merchandise collections, tapping into the demand for limited edition and nostalgic merchandise. ## Related on Trend Hunter - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Video Game-Inspired Desserts](https://www.trendhunter.com/trends/mario-kart-cookie-cruiser.md) - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Insulated Video Game Tumblers](https://www.trendhunter.com/trends/super-mario-tumbler-book.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md)