# Fundraising Pop-Up Cafes The Baja Beans Roasting Pop Up to Help the Community of Pescadero, Mexico By Meghan Young | Published 2014-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-cafe References: [thisopenspace](http://www.thisopenspace.ca/blog/2014/10/27/first-look-bajabeans) & [facebook](https://www.facebook.com/events/399680233516660/) The [Baja Beans Roasting Company](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus-soda) created a pop-up cafe earlier this month in an effort to a raise hurricane-relief fund in an effort to rebuild the community of Pescadero, Mexico. An admirable endeavor, it shows that such projects as a pop-up cafe doesn't have to be solely to promote a brand or create a space for niche products and services. Instead, the Baja Beans Roasting Company pop-up cafe uses its premium high-grade [single origin coffee](https://www.trendhunter.com/trends/ninja-luxe-caf) as a draw for a bigger and better purpose. Founded by the Tidey family, the brand's pop-up cafe, which was hosted in Vancouver, British Columbia, is inspired by their permanent cafe, which is based in Mexico. Only open for two days, it highlighted local snacks and treats that perfectly complemented the delicious Baja Beans french-press coffee. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hurricane-relief Fundraising:** Opportunity to create pop-up cafes to raise funds for communities affected by natural disasters. - **Purpose-driven Pop-up Cafes:** Pop-up cafes with a greater purpose, beyond promoting a brand, can leverage products and services to support social causes. - **Local Artisanal Collaboration:** Collaborating with local craftsmen and food providers in pop-up cafes can create unique experiences while supporting the community. ### Industries Being Reshaped - **Coffee Industry:** Coffee companies can explore pop-up cafes as a means to support relief efforts and engage customers in a unique way. - **Food and Beverage Industry:** The food and beverage industry can leverage pop-up cafes as a platform to raise funds for charitable causes and build brand reputation. - **Hospitality Industry:** Hotels and hospitality businesses can incorporate purpose-driven pop-up cafes to offer guests a meaningful experience while contributing to social causes. ## Related on Trend Hunter - [Branded Hurricane Relief](https://www.trendhunter.com/trends/ashevilles-entrepreneurial-community.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Confessional Cafe Pop-Ups](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions.md) - [Culinary Pop-Up Experiences](https://www.trendhunter.com/trends/culinary-popup.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md)