# Breakfast Vending Machines Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals By Laura McQuarrie | Published 2016-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popup-breakfast References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/quaker-creates-pop-breakfast-bot-giving-away-free-breakfast/) & [quakeroats](http://www.quakeroats.com/) In line with the many [pop-up kiosks and vending machines](https://www.trendhunter.com/trends/pie-vending-machine) that are now being used for marketing, [Quaker](https://www.trendhunter.com/trends/quaker-oats-fruit) put together a fun pop-up breakfast station to engage consumers first thing in the morning. A sign declaring "Free Breakfast" was stationed beside a large vending machine, which was filled with two "robots" who would prepare one's [customized oatmeal choices](https://www.trendhunter.com/trends/oakmeal). These helpers were not actually high-tech machines, but humans dressed in suits, which makes the preparation of food orders seem all the more special. The stunt was a success at drawing crowds and getting people to try a sample of Quaker products—this is especially true because people got to walk away with full bellies and a fun story to tell others afterwards. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Breakfast Vending Machines:** Breakfast vending machines are on the rise as companies find new and innovative ways to market their products. - **Pop-up Kiosks:** Pop-up kiosks are becoming popular marketing tools as they allow brands to engage with customers in unique and memorable ways. - **Customized Food Orders:** Customized food orders are a growing trend as companies look to provide personalized experiences for their customers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can take advantage of breakfast vending machines to offer quick and convenient breakfast options for consumers on-the-go. - **Marketing and Advertising:** Marketing and advertising companies can leverage pop-up kiosks to create memorable experiences and boost brand awareness for their clients. - **Hospitality:** The hospitality industry can adopt customized food orders to enhance guest experiences and increase customer satisfaction. ## Related on Trend Hunter - [Gourmet Meal Vending Machines](https://www.trendhunter.com/trends/robot-chef-chulchul-box.md) - [Sandwich-Heating Vending Machines](https://www.trendhunter.com/trends/kepak-hot-vend-kiosk.md) - [Complimentary Breakfast Trucks](https://www.trendhunter.com/trends/vegfast-van.md) - [All-Day Hashbrown Pop-Ups](https://www.trendhunter.com/trends/aldi-hash-brown-van.md) - [On-Demand Breakfast Pizzas](https://www.trendhunter.com/trends/pizzaforno-breakfast-pizza.md) - [Gym Meal Vending Machines](https://www.trendhunter.com/trends/frozen-protein-meal-vending-machine.md) - [Hot Sandwich Vending Machines](https://www.trendhunter.com/trends/toastyfresh-autoserve.md) - [Smart Fridge Vending Machines](https://www.trendhunter.com/trends/smart-fridge-vending-machines.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md)