# Lavish Pop-Up Boutiques Chanel Opens a New Temporary Store in Rome By Christopher Magsambol | Published 2015-09-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/popup-boutiques References: [luxuo](http://www.luxuo.com/events/chanel-pop-up-boutique-rome.html) & [pursuitist](http://pursuitist.com/chanel-opens-new-pop-up-boutique-in-rome/) [Chanel](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez) surprised many of its fans by opening a new [pop-up boutique](https://www.trendhunter.com/trends/luxury-boutique) in Rome. The temporary fashion space is located in the heart of Via del Babuino and is inspired by Gabrielle "Coco" Chanel and her ability to fuse the feminine with the masculine. The boutique is set up into two sections. The first features ready-to-wear handbags, accessories, shoes and watches which emphasizes the brand's focus on fashion. The second space specializes in beauty and features a myriad of [cosmetic products](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1). The interior boasts blank white walls which are then adorned with luxurious Chanel products. The cozy boutique is also extended in to the back of the building and has a courtyard with orange-colored walls. The courtyard overlooks a fountain as well as a hundred-year old wisteria. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Pop-up Retail:** The rise of temporary retail spaces presents opportunities for brands to create unique and immersive shopping experiences. - **Fashion and Beauty Fusion:** Brands can capitalize on the trend of merging fashion and beauty by offering multi-category product ranges and curated experiences. - **Luxurious Experiential Retail:** Creating opulent and experiential retail spaces allows brands to engage customers on a sensory level, enhancing brand loyalty. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore the concept of pop-up stores to drive sales and generate buzz around their brand. - **Beauty Retail:** Beauty retailers can create pop-up spaces that offer a wide range of cosmetic products, giving customers a unique shopping experience. - **Luxury Retail:** Luxury brands can leverage opulent pop-up boutiques to elevate their brand and create a sense of exclusivity for customers. ## Related on Trend Hunter - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md)