# Luxurious Multi-Experience Pop-up Boutiques Fendi's Pop-Up Features Tasty Treats & Whimsical Decor By Kalin Ned | Published 2018-08-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/popup-boutique1 References: [luxurylaunches](http://luxurylaunches.com/fashion/fendis-pop-up-at-selfridges-will-woo-you-with-balloons-popsicles-customisable-postcards-and-more.php) & [fashionunited.uk](https://fashionunited.uk/news/retail/in-pictures-fendi-first-label-to-take-up-sefridges-entire-corner-shop/2018080231076) Luxurious Italian brand [Fendi](https://www.trendhunter.com/trends/fendi-casa1) sets up an existing pop-up boutique within the premises of famous London department store [Selfridges](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop). The temporary shop combines multiple experiences that are specifically designed to engage the customer and give them a limited-time and one-of-a-kind experience of the Fendi brand. The whimsically decorated pop-up boutique is set to be open for the month of August. Visitors can browse Fendi's upcoming Autumn/Winter 2018-19 pre-launches, as well as take a look at the luxe brand's collaboration with [Fila](https://www.trendhunter.com/trends/casa-fila). In addition to the fashion-forward opportunities, the pop-up boutique also has an ice cream station which is operated in partnership with Steccolecco. All 12 of the flavors have been decked out with a double-F logo. Finally, the pop-up boutique employes a professional calligrapher to create and customize postcards for the guests, which can be sent out from the temporary shop. Photo Credits: [Selfridges](http://www.selfridges.com/CA/en/?&cm_mmc=PPC-_-INTBR-_-CA-_-selfridges&_$ja=tsid:53943%7ccid:151141115%7cagid:9898611635%7ctid:kwd-135927344%7ccrid:258077601830%7cnw:g%7crnd:17907710054603671376%7cdvc:c%7cadp:1t1%7cmt:e%7cloc:9061009&gclid=EAIaIQobChMIudj8h5XR3AIVnbrACh2LWAmQEAAYASAAEgJT2fD_BwE&gclsrc=aw.ds&dclid=CNOz74iV0dwCFcYMPwod2BYMKw) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Multi-experience Pop-up Boutiques:** Creating temporary shops that engage customers with unique experiences can increase brand awareness and loyalty. - **Pre-launch Showcases:** Offering exclusive pre-launches to customers before the products are widely available can generate hype and excitement for upcoming releases. - **Collaborations with Unexpected Brands:** Partnering with unlikely brands can create a buzz and bring new demographics into the store. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can use pop-up shops to showcase new collections and increase brand engagement. - **Food and Beverage:** By incorporating food and beverage offerings, brands can attract customers who are interested in unique culinary experiences as well as shopping. - **Stationery and Gifts:** Providing personalized and unique stationery and gift options can add a personal touch to the shopping experience and make customers feel special. ## Related on Trend Hunter - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Dubai Chocolate Pop-Ups](https://www.trendhunter.com/trends/fix-dessert-chocolatiers-popup.md)