# Pop-Up Sandal Shops The Pop-Up Birkenstock Store is Located Inside a Shipping Container By Mary Van Puymbroeck | Published 2017-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popup-birkenstock-store References: [highsnobiety](http://www.highsnobiety.com/2017/07/16/birkenstock-berlin-pop-up/#slide-4) & [birkenstockbox](http://birkenstockbox.com/berlin) This pop-up [Birkenstock](https://www.trendhunter.com/trends/birkenfields) store, called the 'Birkenstock Box,' is a retail experiment created in collaboration with the concept store, Andreas Murkudis. The Birkenstock Box is housed inside of a walk-in shipping container designed by architects 'Gonzales Haas AAS.' This experimental retail space will travel worldwide beginning in Berlin -- Birkenstock's country of origin. As the pop-up Birkenstock store travels the world, its contents will be curated based on the host store's tastes. As the host of the first location, Andreas Murkudis helped to design two styles of limited-edition '[Arizona Exquisite](https://www.trendhunter.com/trends/new-york-city-popup-event)' sandals in green and black. With this new direction, Birkenstock is hoping to reach mass consumers and those with more discerning, fashion-focused tastes. Between the casual, yet classic styles Birkenstock is known for and its collaborations with taste-makers like Murkudis, the German sandal brand is well on its way to bridging the gap between both audiences. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Shops:** The rise of pop-up shops presents an opportunity for brands to test new products, reach new audiences and gamify the in-store experience. - **Limited-edition Collaborations:** Collaborating with tastemakers and curating limited-edition items can help companies reach fashion-oriented audiences and create buzz around their brand. - **Shipping Container Retail Spaces:** Using shipping containers as a base for retail spaces provides an innovative and cost-effective solution for pop-up shops and mobile storefronts. ### Sectors Adopting This - **Fashion:** The fashion industry can use the pop-up shop trend to test new product lines, reach new audiences and stay relevant in a fast-changing market. - **Retail:** Retailers can harness the power of limited-edition collaborations to create buzz around their brands, build excitement and drive sales. - **Architecture and Design:** Architects and designers can create innovative solutions for pop-up shops and mobile retail using shipping containers as an alternative and sustainable approach to traditional storefronts. ## Related on Trend Hunter - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Adventurous Outdoor Sandal Collections](https://www.trendhunter.com/trends/outdoor-sandal-collection.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Textured Buckle Sandals](https://www.trendhunter.com/trends/off-the-grid-pack.md) - [Luxurious Ergonomic Footwear](https://www.trendhunter.com/trends/1774-line.md) - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Handstitched Denim Sandals](https://www.trendhunter.com/trends/art-of-boro.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [App-Only Clog Collections](https://www.trendhunter.com/trends/kith-x-birkenstock.md)