# Spicy Butter Spreads Popup Bagels x Frank's RedHot Collaborated on a Spicy Schmear By Laura McQuarrie | Published 2024-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popup-bagels-x-franks-redhot References: [businesswire](https://www.businesswire.com/news/home/20240202444012/en/Popup-Bagels-and-Franks-RedHot-Collaborate-to-Bring-New-Meaning-to-Hot-Bagels) & [popupbagels](https://www.popupbagels.com/)  Ahead of the Super Bowl, [Popup Bagels](https://www.trendhunter.com/trends/tasty-x-popup-bagels) x [Frank's RedHot](https://www.trendhunter.com/trends/cheryls-cookies-x-franks-redhot) collaborated to create the limited-edition RedHot Butter Spread to uniquely enhance game-day eats with a hint of heat. Fans of spicy flavors were only able to get their hands on the RedHot Butter Spread for a short time at Popup Bagels locations or online, and it brought new meaning to hot bagels. The limited-edition RedHot Butter Spread joins a long list of [collaborations from Frank's RedHot](https://www.trendhunter.com/trends/franks-redhot-sauces), continuing to convey how well the hot sauce has the potential to elevate everything from crackers and hummus to pizzas. Flavored butter appeals to people who want to elevate their culinary experiences by adding depth and complexity to dishes and RedHot Butter Spread does so with a tantalizing, fiery and familiar heat. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 44% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Butter Spreads:** Innovative collaborations like Popup Bagels x Frank's RedHot create unique flavor experiences for culinary enthusiasts. - **Limited-edition Partnerships:** Short-term partnerships like RedHot Butter Spread generate buzz and demand for exclusive food products. - **Elevated Culinary Experiences:** Flavored butter trends cater to consumers seeking to enhance dishes with bold and distinctive flavors. ### Industries Being Reshaped - **Food and Beverage:** The food industry can explore new flavor profiles and partnerships to create exclusive and exciting products for consumers. - **Hospitality and Restaurants:** Restaurants can capitalize on limited-edition collaborations to attract customers looking for unique dining experiences and flavors. - **Consumer Goods:** Consumer goods companies can innovate by introducing premium flavored butter products to meet the demand for upscale culinary offerings. ## Related on Trend Hunter - [Exclusive Collab Spreads](https://www.trendhunter.com/trends/tasty-x-popup-bagels.md) - [Hot Sauce-Seasoned Bagel Chips](https://www.trendhunter.com/trends/franks-redhot-bagel-chips.md) - [Cracker-Flavored Bagel Spreads](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Co-Branded Hot Sauce Cookies](https://www.trendhunter.com/trends/cheryls-cookies-x-franks-redhot.md) - [Exclusive Hot Sauce Spreads](https://www.trendhunter.com/trends/truff-hot-sauce-schmear.md) - [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md) - [Swicy Cream Cheese Spreads](https://www.trendhunter.com/trends/hot-honey-shmear.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md)