# Freeze-Dried Candy Donuts Shipley Do-Nuts' POPTASTIC do-nut Features Freeze-Dried Skittles By Laura McQuarrie | Published 2024-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptastic-donut References: [instagram](https://www.instagram.com/shipleydonuts/reel/C115DEoMw-F/) & [shipleydonuts.olo](https://shipleydonuts.olo.com/)  [Shipley Do-Nuts](https://www.trendhunter.com/trends/new-candy-cane-crunch-donut) took to [Instagram](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme) to tease its newest creation as one that's fruity, crunchy and iced, and the recently revealed POPTASTIC do-nut is a limited-time offering that features all-new freeze-dried [Skittles](https://www.trendhunter.com/trends/skittles-popd). In fact, with the POPTASTIC do-nut, Shipley is the first brand to feature the new foodservice product from Skittles maker Mars. The POPTASTIC do-nut takes the form of a classic yeast do-nut with strawberry or cherry icing and it's topped off with topped with tangy, fruity, colorful freeze-dried candies. This multi-textured treat builds upon the beloved hexagon-shaped Shipley fluffiness with crunchy, light-as-air Skittles that have been reimagined with freeze-drying technology. These snackable, shareable donuts will be available for a limited time at all Shipley Do-Nuts locations through March 31st, or while supplies last. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 60% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-time Offerings:** Shipley Do-Nuts' POPTASTIC donut is a limited-time offering that features a new freeze-dried candy product. - **Multi-textured Treats:** The POPTASTIC donut combines the fluffy texture of a classic yeast donut with the crunchiness of freeze-dried Skittles. - **Innovative Food Technology:** Shipley is the first brand to feature freeze-dried Skittles, showcasing the use of freeze-drying technology in the foodservice industry. ### Industries Being Reshaped - **Food and Beverage:** The limited-time offering of POPTASTIC donuts provides an opportunity for innovation in the food and beverage industry. - **Confectionery:** The use of freeze-dried candies in the POPTASTIC donut introduces a new trend in the confectionery industry. - **Snack Foods:** The unique combination of textures in the POPTASTIC donut creates a disruptive innovation opportunity in the snack foods industry. ## Related on Trend Hunter - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Freeze-Dried Candy Frozen Treats](https://www.trendhunter.com/trends/culvers-desserts.md) - [Fruity Cereal Milk Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-fruity-pebbles-milk.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Crispy Freeze-Dried Candies](https://www.trendhunter.com/trends/astrofreeze.md) - [Freeze-Dried Candy Ice Creams](https://www.trendhunter.com/trends/rainbow-crunch-flavorite.md) - [Crunchy Candy Cane Donuts](https://www.trendhunter.com/trends/new-candy-cane-crunch-donut.md)