# Fireside Dessert Breakfast Pastries Pop-Tarts S’mores Choco & Marshmallow is Arriving in the UK By Michael Hemsworth | Published 2024-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow References: [grocerytrader](https://grocerytrader.co.uk/theyll-leave-you-wanting-smore-kelloggs-launches-smores-choco-and-marshmallow-flavour-pop-tarts/) & [kelloggs](https://www.kelloggs.co.uk/en_GB/home.html)  Pop-Tarts S’mores Choco & Marshmallow have been announced by Kellogg's as a new flavor of the breakfast pastry for the UK market that will provide consumers with a convenient way to enjoy the classic Americana treat. The product follows on the success of the Pop-Tarts Hot Fudge Sundae flavor released previously, and boasts a chocolate and marshmallow filling that will melt upon being toasted. The result is a convenient breakfast or snack product that mimics the taste and texture of s'mores perfectly, while the recipe also has no artificial colors or flavors. Kellogg's UKI Snacks Activation Brand Lead Sam Harper commented on the Pop-Tarts S’mores Choco & Marshmallow saying, "After seeing the continued success of Hot Fudge Sundae Pop Tarts, we’re delighted to be adding a new flavour to the range. We can’t wait to hear what Pop Tarts fans make of the new variant.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 39% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **S'mores-inspired Breakfast Pastries:** Creating novel flavor experiences in convenient breakfast options through s'mores-inspired pastry innovations. - **Toasted Dessert Snacks:** Transforming traditional flavors into convenient toasted snack solutions for on-the-go consumption. - **Artisanal-inspired Pastry Innovation:** Exploring nostalgic flavors in modern pastry creations that prioritize authentic taste and minimal additives. ### Sectors Adopting This - **Food & Beverage:** Bringing innovative flavors and textures to the breakfast and snack market for the ultimate consumer experience. - **Retail & Consumer Goods:** Merging classic Americana treats with modern convenience to cater to evolving consumer preferences in indulgent snacking. - **Marketing & Branding:** Utilizing nostalgia and flavor innovation to engage with target audiences and drive brand loyalty in the competitive snacking landscape. ## Related on Trend Hunter - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Cookie-Inspired Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-x-girl-scouts.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Confection-Inspired Cereal Cups](https://www.trendhunter.com/trends/cereal-cups.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md)