# Glittery Informercial-Like Ads The Pop-Tarts Pretzel Super Bowl Commercial Stars Jonathan Van Ness By Michael Hemsworth | Published 2020-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-pretzel References: [snackandbakery](https://www.snackandbakery.com/articles/94122-jonathan-van-ness-stars-in-big-game-commercial-for-new-pop-tarts-pretzel) & [poptarts](https://www.poptarts.com/en_US/home.html) The new Pop-Tarts [Pretzel](https://www.trendhunter.com/trends/extendable-charcuterie-board) Super Bowl commercial has been previewed ahead of the big game and is sure to entice would-be snackers to pick up some of the savory snacks. The commercial stars Jonathan Van Ness who is positioned as the host of the [infomercial-style ad](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser) who helps fans who are "struggs to snack" to enjoy a different kind of pretzel-like snack over the original version. The commercial starts off bland but quickly switches to glitz and glamor to help viewers feel compelled to try the new [sweet and salty treat](https://www.trendhunter.com/trends/snack-factory-popums). Senior Director of Marketing, Pop-Tarts Phil Schaffer spoke on the new Pop-Tarts Pretzel Super Bowl commercial saying, "Pop-Tarts Pretzel is one of the biggest product innovations in our brand's history. While our fans have always enjoyed Pop-Tarts any time of day, since this is our first sweet & salty Pop-Tarts variety perfect for snacking moments we couldn't think of a better opportunity to unveil Pop-Tarts Pretzel than on one of the biggest snacking days of the year." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Infomercial-style Ads:** Businesses can create infomercial-style ads that switch from bland to glitz and glamor to sell products, increasing the chances of potential customers trying something new. - **Sweet and Salty Snacks:** Businesses can create more sweet and savory snacks, like the new Pop-Tarts Pretzel, to offer a unique flavor experience that entices customers to try something new. - **Product Innovations:** Businesses can focus on introducing new products like the Pop-Tarts Pretzel to the market that target snacking moments, increasing customer satisfaction and loyalty through novel experiences. ### Where This Applies - **Snack Industry:** The snack industry can create unique flavor combinations like sweet and salty varieties to offer customers more options that cater to their tastes. - **Marketing Industry:** The marketing industry can create more infomercial-style ads that transition from bland to glitz and glamor to better sell products to potential customers. - **Food Industry:** The food industry can focus on developing product innovations that cater to snacking moments, offering customers new and exciting experiences to improve their purchase satisfaction. ## Related on Trend Hunter - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Toaster Pastry Mascots](https://www.trendhunter.com/trends/pop-tarts-bowl.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Football Breakfast Pastry Partnerships](https://www.trendhunter.com/trends/poptarts-and-the-nfl.md) - [Heat-and-Eat Soft Pretzels](https://www.trendhunter.com/trends/superpretzel-soft-pretzels.md) - [Breakfast Pastry Snack Expansions](https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md)