# Soda-Flavored Toaster Pastries The Newest Pop-Tarts Flavors are Inspired by Popular Drinks By Katherine Pendrill | Published 2016-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-flavors References: [chewboom](http://www.chewboom.com/2016/04/25/new-soda-pop-flavored-pop-tarts-are-the-real-thing/) & [fortune](http://fortune.com/2016/04/25/kellogg-pop-tarts-soda-flavored/) [Kellogg](https://www.trendhunter.com/trends/apple-jacks-poptarts) recently announced that it is teaming up with Dr Pepper Snapple to launch two new Pop-Tarts flavors. The partnership caters to a growing demand for creative new products inspired by familiar flavors. The new Pop-Tarts flavors come from popular sodas made by Dr Pepper Snapple: [A&W](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream) Root Beer and Crush Orange. The former is described as "bubbling with root-beer flavored filling," while the later features a "citrus-flavored filling" that is tangy yet refreshing. In addition to the bold new flavors, the new Pop-Tarts feature the same portable format that makes them ideal for eating breakfast on the go. While the partnership does not follow the growing shift towards healthier food products made from more natural ingredients, it does cater to a significant portion of the population that is more interested in trying new and exciting flavor combinations. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Soda-inspired Flavors:** Exploring the use of popular soda flavors in different food products presents an opportunity for creating unique taste experiences. - **Creative Flavor Combinations:** There is potential for innovating and pairing unexpected flavors together to cater to consumers looking for novel taste sensations. - **Convenience-driven Breakfast Options:** Developing portable breakfast options that can be consumed on the go taps into the demand for convenient and time-saving alternatives. ### Who This Affects Most - **Food and Beverage:** Incorporating soda flavors into various food and beverage products can captivate consumers and create a unique selling proposition. - **Snack Industry:** Introducing innovative flavor combinations in the snack industry can tap into consumer curiosity and generate excitement. - **Breakfast Cereal Market:** Creating convenient breakfast options that merge novelty flavors with easy portability offers disruptive potential in the competitive cereal market. ## Related on Trend Hunter - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Toaster Pastry Coffee Pods](https://www.trendhunter.com/trends/the-original-donut-shop-poptart.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md)