# Chocolate-Infused Breakfast Pastries The Latest Pop-Tarts Flavor is a Sweet Breakfast Treat By Katherine Pendrill | Published 2016-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-flavor References: [brandeating](http://www.brandeating.com/2016/01/kelloggs-launches-three-new-pop-tarts-flavors-including-maple-bacon.html) & [poptarts](https://www.poptarts.com/en_US/flavors/chocolate/chocolatey-caramel.html) [Kellogg's](https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow) is starting the new year with a new Pop-Tarts flavor that gives consumers a delicious way to eat chocolate for breakfast. Packaged in a flaky pastry shell that can be eaten on the go, this product provides a tasty and convenient way to start the day. The latest Pop-Tarts flavor is Chocolatey Caramel and it consists of a [chocolate pastry shell](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts) stuffed with a deacdent caramel filling. The pastry is then topped with chocolate frosting and rich brown icing. The delicious combination delivers a rich chocolate flavor that is both sweet and slightly salty. In order to keep chocoholics happy, this flavor will be a permanent addition to the existing Pop-Tarts lineup. The chocolatey new addition is also joined by two other highly anticipated flavors that have already been spotted on store shelves: Maple Bacon and Watermelon. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chocolate-infused Breakfast Foods:** The trend of infusing breakfast foods with chocolate presents an opportunity for companies to offer innovative, indulgent breakfast options to consumers. - **Convenient, Portable Breakfast Foods:** The trend of on-the-go breakfast options presents an opportunity for companies to offer breakfast foods that are both tasty and convenient for busy consumers. - **Unique and Unexpected Flavor Combinations:** The trend of mixing unexpected flavors, such as chocolate and bacon or chocolate and watermelon, presents an opportunity for companies to offer bold and distinctive taste experiences. ### Where This Applies - **Breakfast Foods:** The food industry can capitalize on the trend of chocolate-infused and portable breakfast foods by innovating and introducing new products that cater to busy individuals. - **Snack Foods:** The snack food industry can create new products that offer a unique twist on traditional snacks, such as introducing chocolate and bacon or chocolate and watermelon flavored snacks. - **Confectionery Products:** Confectionery manufacturers can jump on the trend of unique and unexpected flavor combinations by experimenting with new combinations, such as chocolate with unexpected fruit or vegetable flavors. ## Related on Trend Hunter - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md) - [Fireside Dessert Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow.md) - [Nostalgic Cookie Dough-Inspired Snacks](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Waffle-Flavored Breakfast Pastries](https://www.trendhunter.com/trends/eggo-frosted-maple-syrup-flavor-poptarts.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md)