# Edible Clog Charms Pop-Tarts Croc-Tarts Come with Candy Jibbitz for Decorating Pastries By Laura McQuarrie | Published 2023-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-croctarts References: [pennlive](https://www.pennlive.com/life/2023/08/these-croc-tarts-come-with-edible-charms-heres-how-to-get-a-crazy-good-pair.html) & [croc-tarts](http://www.croc-tarts.com/) Pop-Tarts and [Crocs](https://www.trendhunter.com/trends/froot-loops-1) collaborated to create Pop-Tarts Croc-Tarts and the first-ever candy Jibbitz charms that can be used to decorate classic toaster pastries like never before. While Pop-Tarts lovers are used to seeing the toaster pastries topped with sprinkles and sweet drizzles, they can take their favorite flavors to new heights with branded edible charms. The limited-edition Pop-Tarts Croc-Tarts come with a pair of Crocs Classic Clogs with Pop-Tarts-inspired Jibbitz charms and a box of [Unfrosted Strawberry Pop-Tarts](https://www.trendhunter.com/trends/frosted-strawberry-poptarts) that can be dressed up with edible Crocs-shaped candy Jibbitz charms. The footwear charms take the shape of the classic Pop-Tarts logo, the brand's slogan and iconic silver foil wrapper. With this collab, fans can enjoy Crocs on their Pop-Tarts and Pop-Tarts on their Crocs. For a limited time, fans can enter for their chance to win the limited-edition Pop-Tarts Croc-Tarts Kit and a coveted experience with snacking and accessorizing. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 85% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customizable Food Accessories:** Pop-Tarts Croc-Tarts introduce edible charms for decorating toaster pastries, providing a new way for consumers to personalize their snacks. - **Collaborative Limited-edition Products:** The collaboration between Pop-Tarts and Crocs creates a unique offering of Pop-Tarts Croc-Tarts, combining two popular brands to appeal to their shared fan bases. - **Interactive Brand Engagement:** Pop-Tarts' collaboration with Crocs offers fans an interactive experience through the chance to win a limited-edition kit and engage with the brands in a new and exciting way. ### Who This Affects Most - **Food and Beverage:** The introduction of edible charms for toaster pastries opens up new opportunities for customization and personalization within the food and beverage industry. - **Footwear:** The collaboration between Pop-Tarts and Crocs showcases how footwear brands can expand their product offerings and reach new audiences through unique collaborations. - **Marketing and Advertising:** The interactive brand engagement created by Pop-Tarts and Crocs demonstrates the potential for marketing and advertising industries to create immersive experiences for consumers. ## Related on Trend Hunter - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md) - [Chromatic Cereal Mascot Clogs](https://www.trendhunter.com/trends/froot-loops-x-crocs-classic-clog.md) - [Tasselled Chain Clogs](https://www.trendhunter.com/trends/crocs-x-pop-mart-skullpanda.md) - [Snack-Stashing Boots](https://www.trendhunter.com/trends/pringles-x-crocs.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Outrageous Toe-Like Sandal Charms](https://www.trendhunter.com/trends/toe-jibbitz.md) - [Bright Candy Clog Capsules](https://www.trendhunter.com/trends/candy-clog.md)