# Toaster Pastry Crisps Pop-Tarts Crisps are Made with Five Grams of Whole Grains By Laura McQuarrie | Published 2020-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-crisps References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4164-new-on-the-shelves) The familiar [toaster pastry form](https://www.trendhunter.com/trends/smash-foods-toasties) of [Kellogg's](https://www.trendhunter.com/trends/apple-jacks-poptarts) Pop-Tarts is being reinvented with products like [frozen dairy dessert bars](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches), bite-sized snacks, pastries with salted pretzel crusts and the all-new Pop-Tarts Crisps. While Pop-Tarts are known for their frosted rectangular shapes, this new product introduces a longer, thinner form. Pop-Tarts Crisps are made with whole grains and no high fructose corn syrup, and flavors like apple are topped with vanilla frosting and sprinkles. Inside a box with 12 crisps, a pouch containing a pair of crisps contains just eight grams of sugar and 120 calories. Although people of all ages are looking for reduced sugar snacks to better support their health, they are indulging in options that are both flavorful and familiar. Image Credit: Kellogg Co. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pop-tarts Shape Reinvention:** Kellogg's Pop-Tarts are creating new products with different shapes and forms to appeal to consumers. - **Whole Grain Snacks:** The introduction of Pop-Tarts Crisps with whole grains is meeting the demand for healthier snacks. - **Reduced-sugar Indulgence:** Consumers want reduced sugar snacks that are both flavorful and familiar, leading to innovations like Pop-Tarts Crisps. ### Where This Applies - **Food Manufacturing:** Food manufacturers are creating new snack options like Pop-Tarts Crisps with whole grains and reduced sugar to meet the demand for healthier options. - **Convenience Stores:** Convenience stores can offer Pop-Tarts Crisps as a healthier snacking option for customers looking for familiar and flavorful snacks. - **Retail Grocery:** Grocery stores can stock Pop-Tarts Crisps as a new and innovative addition to their snack aisle, appealing to health-conscious and indulgent consumers alike. ## Related on Trend Hunter - [Protein-Packed Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-protein.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Sweet Crispy Protein Snacks](https://www.trendhunter.com/trends/pure-protein-popped-crisps.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/flings.md) - [Breakfast Pastry Snack Expansions](https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/legendary-foods-protein-pastry.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md)