# Toaster Pastry Breakfast Cereals Kellogg's Pop-Tarts Cereal is Back After More Than 20 Years By Katherine Pendrill | Published 2018-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-cereal References: [delish](https://www.delish.com/food/a22788175/pop-tarts-cereal/) & [delish](https://www.delish.com/food/a22788175/pop-tarts-cereal/) 90s kids who fell in love with [Kellogg's](https://www.trendhunter.com/trends/apple-jacks-poptarts) Pop-Tarts Cereal are sure to rejoice over news that the sugary sweet breakfast cereal is coming back to store shelves. After a more than 20 year hiatus, the toaster pastry-inspired treat will once again grace the cereal aisle. Kellogg's Pop-Tarts Cereal is an ultra sweet cereal inspired by the famous toaster pastries. The cereal was originally introduced back in 1994, but was pulled just one year later. Now the sweet treat is back as of early 2019. Even better, Kellogg's is brining back both of the original flavors, meaning both [Frosted Strawberry](https://www.trendhunter.com/trends/kelloggs-poptarts-frosted-strawberry-milkshake) and [Frosted Brown Sugar Cinnamon](https://www.trendhunter.com/trends/frosted-brown-sugar-cinnamon) will be available for diehard Pop-Tarts fans. Like many other brands, Kellogg's has recognized the strong demand for many classic 90s products from millennial consumers. Image Credit: *Kellogg's.* ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Retro Food Products:** Consumers are seeking out nostalgic food items from the past and re-purchasing them in the modern market. - **Convenient Breakfast Options:** Busy lifestyles are driving demand for quick and easy breakfast options, such as breakfast cereals. - **Innovative Flavorings:** Food companies are experimenting with creative flavor combinations to capture consumer interest in new products. ### Where This Applies - **Food and Beverage:** Food and beverage companies can capitalize on the trend of nostalgia and innovation to create new and exciting products. - **Cereal Manufacturing:** Cereal manufacturers can offer a wider variety of convenient breakfast options to suit various consumer preferences and needs. - **Marketing and Advertising:** Marketing firms can assist food companies in creating targeted campaigns that appeal to nostalgic and convenience-driven consumer desires. ## Related on Trend Hunter - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Y2K Toaster Pastries](https://www.trendhunter.com/trends/frosted-grape-poptarts.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Nostalgic Cookie Dough-Inspired Snacks](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Resurrected Waffle-Themed Cereals](https://www.trendhunter.com/trends/waffle-crisp-cereal.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md)