# Breakfast Pastry Snack Expansions Pop-Tarts Bites Frosted Confetti Cake are Coming to Corner Shops By Michael Hemsworth | Published 2022-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake References: [csnews](https://www.csnews.com/pop-tarts-bites-frosted-confetti-cake) & [poptarts](https://www.poptarts.com)  The Pop-Tarts Bites Frosted Confetti Cake snack is being launched by the brand in a new packaging size and at new retail locations as part of an expansion thanks to its positive performance in the grocery store channel. The product will be arriving at convenience store retailers in 99-gram packs thanks to being such a top seller when first launched in 2020 as a [new treat for grocery shoppers](https://www.trendhunter.com/trends/mini-cake-bites) to pick up. The snack has been embraced for a wide variety of snacking occasions thanks to its [convenient format](https://www.trendhunter.com/trends/kelloggs-snack-range) that can be easily enjoyed when out of the house. The Pop-Tarts Bites Frosted Confetti Cake is reported by the brand to be favored across all age ranges including teens, young adults, parents and children aged six to 12. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Snack Foods:** Expanding the market for convenient, portable snacks that appeal to a wide range of age groups. - **Retail Channel Expansion:** Exploring new retail channels to optimize brand exposure and increase sales. - **Packaging Innovation:** Developing new packaging strategies to entice customers and improve brand visibility. ### Industries Being Reshaped - **Food and Beverage:** Innovations in snack foods and packaging design within the food and beverage industry to capture new markets. - **Retail:** Identifying new retail channels and opportunities for product expansion within the retail industry. - **Marketing and Advertising:** Developing marketing campaigns to appeal to diverse age groups and promote new products in the food and beverage industry. ## Related on Trend Hunter - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Romantic Breakfast Pastries](https://www.trendhunter.com/trends/frosted-sweet-swirl-cupcake-poptarts-bites.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Oversized Party-Ready Pastries](https://www.trendhunter.com/trends/poptarts-party-pastry.md) - [Macabre Halloween Snacks](https://www.trendhunter.com/trends/poptarts-halloween-bites.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md)