# Frozen Toaster Pastry Treats Pop-Tarts and Chain Partnered for Ice Cream Sandwiches By Michael Hemsworth | Published 2025-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poptarts-and-chain References: [dairyfoods](https://www.dairyfoods.com/articles/98375-pop-tarts-teams-with-chain-to-produce-new-ice-cream-sandwich-flavors) & [kellanova](https://www.kellanova.com/us/en/home.html)  [Pop-Tarts](https://www.trendhunter.com/trends/pop-tarts-1) and [Chain](https://www.trendhunter.com/trends/waffle-bites) have announced a new partnership that has seen the brands creating a decidedly delicious and indulgent product for avid ice cream fans alike to enjoy. The Pop-Tarts Ice Cream Sandwiches by Chain have been developed in celebration of National Ice Cream Sandwich Day on August 2 and consists of Pop-Tarts pastries used as the basis for frozen dessert sandwiches. The sandwiches will come in two varieties including the Pop-Tarts Strawberry Matcha Ice Cream Sandwich and the Pop-Tarts Dubai Chocolate Ice Cream Sandwich. Sweet Snacking Vice President of Marketing at [Kellanova](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova) Leslie Serro spoke on the Pop-Tarts Ice Cream Sandwiches by Chain saying, "At Pop-Tarts, we're always looking for ways to surprise and delight our fans with innovative flavor experiences. We partnered with Chain to reimagine the classic ice cream sandwich with Crazy Good flavor pairings like Frosted Strawberry with matcha ice cream and Chocolate Fudge with pistachio ice cream. Whether joining us at the truck or recreating the recipes at home, we can't wait to hear what our fans think!” ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 89% | Activity: 91% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Dessert Innovations:** The blending of traditional pastries with ice cream into unique treats showcases new culinary experiences appealing to diverse taste preferences. - **Culinary Brand Collaborations:** Partnerships between established snack brands and creative culinary companies are leading to cross-industry fusion products that capture consumer interest. - **Celebratory Flavor Experiments:** Limited-edition treats designed around specific holidays or events create unique market spikes and opportunities for experimental flavor engagements. ### Industries Being Reshaped - **Frozen Desserts:** Innovations in frozen desserts, such as ice cream sandwiches using unconventional ingredients, are encouraging new product lines in the industry. - **Snack Foods:** The snack foods industry is evolving with the integration of familiar comfort foods into premium, dynamic treats that offer novel taste experiences. - **Collaborative Marketing:** Collaborative marketing between disparate food sectors offers opportunities for synergistic brand expansion and reaching broader consumer bases. ## Related on Trend Hunter - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Toaster Pastry-Flavored Ice Cream](https://www.trendhunter.com/trends/frosted-strawberry-toaster-treat-ice-cream.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Toaster Pastry Butter Kits](https://www.trendhunter.com/trends/butter-kit.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md)