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# Pop-Up Mobile Beverage Holders
The PopSocket 'PopThirst' Ensures a Secure Hold

By Michael Hemsworth | Published 2019-09-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/popsocket-popthirst
References: [dudeiwantthat](http://www.dudeiwantthat.com/gear/food-drink/popsockets-popthirst-drink-holders.asp) & [popsockets](https://www.popsockets.com/collections/popthirst)

The PopSocket 'PopThirst' holder is a convenient solution for commuters who are looking for a better way to keep their choice of beverage securely in hand as they spend time out of the house. The device consists of a [koozie](https://www.trendhunter.com/trends/magsleeve) paired with a [PopGrip](https://www.trendhunter.com/trends/popcase-kindle) on the side to keep cans, to-go cups and other drink containers securely positioned in the hand. The product comes in two style options that are designed for aluminum cans and portable drink cups respectively, and come in several finish options to suit style preferences.

The PopSocket 'PopThirst' holder will keep drinks hot or cold for longer and will be available for purchase starting on September 15. The design of the holder also allows for [PopGrip styles](https://www.trendhunter.com/trends/revolution-powder-pops-silicone-case-pop-grip) to be swapped out to suit those with a penchant for personalization.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 96% | Activity: 93% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Mobile Beverage Accessories:** Great opportunity to innovate around mobile accessories catering to consumers who are always on-the-go.
- **Personalized Beverage Holders:** Disruptive innovation opportunity to create customizable beverage holders that reflect people's personalities and preferences.
- **Multi-functional Holders:** There's an opportunity to create holders that go beyond just holding beverages, but that can also fulfill multiple purposes.

### Sectors Adopting This

- **Food and Beverage Industry:** Great opportunity to use this product to market a particular brand or type of beverage
- **Mobile Accessories Industry:** Perfect product for companies who specialize in mobile accessories specially catering to the needs of consumers who are always on-the-go.
- **Promotional Merchandise Industry:** This device could be an excellent addition to a company's promotional merchandise catalogue.

## Related on Trend Hunter

- [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md)
- [Adaptable Magnetic Smartphone Grips](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand.md)
- [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md)
- [Multi-Use Lip Product Holders](https://www.trendhunter.com/trends/colourpopsockets.md)
- [Suction Cup Smartphone Grips](https://www.trendhunter.com/trends/popsockets-suckup-grip-and-mount.md)
- [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md)
- [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md)
- [Hands-Free Vertical Phone Grips](https://www.trendhunter.com/trends/kickout-grip-stand.md)
- [Omni-Compatible Magnetic Phone Grips](https://www.trendhunter.com/trends/popsockets-magsafe-phone-grips.md)