# Graphic Popsicle Packaging The Splitz Popsicle Brand Identity Boasts Geometric Elements By Jana Pijak | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popsicle-packaging References: [behance.net](https://www.behance.net/gallery/29303769/Splitz-Popsicles) Splitz Popsicle's brand identity is visually pleasing and features popsicle packaging with graphic and geometric details. The Chicago-based brand offers treats that are as aesthetically pleasing as they are tasty -- featuring three flavors that are designed for the health-conscious consumer with a sweet tooth. Made from the finest imported fruits, these hand-crafted and hand-poured treats feature popsicle packaging that is artistic and bold. In addition to its bright colors, the packaging displays nutritional information and an artisanal ingredient list that will make an act of indulging more guilt-free for those who are serious about their health. While most store-bought popsicles can be notorious for [high sugar content](https://www.trendhunter.com/trends/goodpop-x-smartsweets), these frozen treats are a [healthy alternative](https://www.trendhunter.com/trends/benni-pops) and are marketed to appeal to design lovers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artistic Packaging:** Brands can explore graphic and geometric elements in their packaging design to create visually appealing products that resonate with customers. - **Healthy Indulgence:** Consumers are increasingly seeking sweet treats that offer a balance between taste and health, creating opportunities for brands to offer products that cater to this demand. - **Transparency in Nutrition:** Incorporating clear nutritional information and ingredient lists on packaging can help brands attract health-conscious consumers while offering a more guilt-free indulgence experience. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore using artistic and bold packaging designs for products that offer a balance between taste and health. - **Packaging:** The packaging industry can develop innovative designs that incorporate nutritional information and ingredient lists while appealing to a younger audience's visual sensibilities. - **Design:** Designers can develop visually stunning packaging that caters to health-conscious consumers and promotes transparency in nutrition. ## Related on Trend Hunter - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md)