# Graphic Popsicle Packaging This Popsicle Packaging Idea Pays Tribute to Moscow's Gorky Park By Laura McQuarrie | Published 2014-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popsicle-packaging-idea References: [thedieline](http://www.thedieline.com/blog/2014/9/6/gorky-park-icecream-still-work) & [behance.net](https://www.behance.net/gallery/19148469/Gorky-Park-Icecream) The Gorky Park [popsicle packaging](https://www.trendhunter.com/trends/popoff) idea by designer Anastasia Genkina celebrates a treat that has become synonymous with fond childhood memories at Moscow's Gorky Park. Although this the Gorky Park ice creams make use of an age-old recipe, the wrapper designs on the outside have a fresh and modern look to them. At a first glance, the patterning on each of the wrappers might seem to be just made of up random geometric shapes, but each colorful print actually takes inspiration from a different symbol from the park, as well as one of the six [frozen treat flavors](https://www.trendhunter.com/trends/haribo-push-up). The simplicity of this [icy treat packaging](https://www.trendhunter.com/trends/the-alchemist-by-jdo) has appeal to kids of all ages, big and small. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Geometric Print Packaging:** There is an opportunity to create unique and modern packaging that utilizes bold geometric shapes and patterns. - **Nostalgic Design:** Targeting consumers' nostalgia can be a successful strategy for making a memorable product. - **Symbolic Design:** Incorporating meaning and symbols into packaging design can make a deeper connection with consumers. ### Sectors Adopting This - **Food and Beverage:** Innovative packaging designs can differentiate products and attract consumers in a crowded market. - **Design:** Creating unique and creative packaging designs can add value to products. - **Tourism/recreation:** Paying tribute to iconic and beloved places through product design can create brand loyalty and foster positive associations. ## Related on Trend Hunter - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Three-in-One Frozen Treats](https://www.trendhunter.com/trends/goodpop-neapolitan-pops.md) - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md)