# Cost-Conscious Retail Concepts Dollar General's popshelf Shares Affordable Non-Consumables By Laura McQuarrie | Published 2020-10-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/popshelf References: [businesswire](https://www.businesswire.com/news/home/20201008005320/en) & [newscenter.dollargeneral](https://newscenter.dollargeneral.com/popshelf/) popshelf is the name of a brand-new [retail store concept](https://www.trendhunter.com/trends/target-soho-store) from [Dollar General](https://www.trendhunter.com/trends/dollar-general-clover-valley) that's designed to deliver an experience that's fun, affordable and stress-free, with a focus on non-consumable goods. At the store, consumers will be able to find everything from [home decor](https://www.trendhunter.com/trends/heart-home) and health products to beauty items—and approximately 95% of the products in the store are priced at just $5 or less. As Emily Taylor, Dollar General’s executive vice president and chief merchandising officer describes, “At popshelf, customers will find a differentiated retail concept that seeks to bring joy to their shopping experiences, with surprising deals in targeted non-consumable product categories. The first two popshelf locations will be opening their doors near Nashville, Tennessee. Image Credit: Dollar General ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Affordable Non-consumables:** Opportunity to innovate with affordable and high-quality non-consumable products in the retail industry. - **Fun and Stress-free Shopping Experience:** Opportunity to create unique retail concepts that prioritize enjoyable and stress-free shopping experiences. - **Surprising Deals:** Opportunity to disrupt the market by offering unexpected and affordable deals in specific product categories. ### Industries Being Reshaped - **Retail:** Opportunity for retailers to explore new concepts that focus on affordable and non-consumable goods. - **Home Decor:** Opportunity for the home decor industry to tap into the affordable and high-quality segment of the market. - **Beauty and Health Products:** Opportunity for beauty and health product companies to provide affordable options to consumers. ## Related on Trend Hunter - [Low-Cost Private Brand Expansions](https://www.trendhunter.com/trends/dollar-general-clover-valley.md) - [Private Label Pantry Products](https://www.trendhunter.com/trends/clover-valley-private-label.md) - [On-Demand Dollar Store Deliveries](https://www.trendhunter.com/trends/dollar-general-and-doordash.md) - [Low-Cost Back-to-School Promotions](https://www.trendhunter.com/trends/dollar-general-backtoschool.md) - [Holiday Meal Savings Campaigns](https://www.trendhunter.com/trends/dollar-general-decked-out-in-deals.md) - [Low-Cost Health Supplements](https://www.trendhunter.com/trends/ohgood-gummy-vitamins.md) - [Cashierless Dollar Stores](https://www.trendhunter.com/trends/dollar-general-stores.md) - [Low-Cost Private Label Diapers](https://www.trendhunter.com/trends/proudly-baby-products.md) - [Low-Cost Holiday Retailer Guides](https://www.trendhunter.com/trends/holiday-toy-guide.md)