# Celebratory Cartoon Movie Shakes The Shake Shack Poppy’s Sugar Cookie Shake is Rainbow-Colored By Michael Hemsworth | Published 2023-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poppys-sugar-cookie-shake References: [hypebeast](https://hypebeast.com/2023/10/shake-shack-universal-studios-uk-exclusive-trolls-drink-release-info) & [shakeshack](https://shakeshack.com/#/)  The Shake [Shack Poppy’s](https://www.trendhunter.com/trends/christmas-cookie-shake) Sugar Cookie Shake has been created as a UK-exclusive menu item in partnership with [Universal](https://www.trendhunter.com/trends/theatrical-drinks) studios to provide avid fans with a delicious treat to try out. The shake features a split profile that incudes pink and blue colors to pay homage to the namesake character's signature appearance. The hand-spun shake is crafted with a sugar cookie frozen custard along with ample popping candy mixed throughout before being topped with whipped cream and candy floss. The shake is served in a limited-edition [Trolls](https://www.trendhunter.com/trends/nutriburst) cup. The Shake Shack Poppy’s Sugar Cookie Shake will be available at participating locations starting October 20 as part of the lead-up to the release of Trolls Band Together, which is hitting theaters November 17, 2023. Image Credit: Shake Shack, [hypebeast](https://hypebeast.com/2023/10/shake-shack-universal-studios-uk-exclusive-trolls-drink-release-info), [shakeshack](https://shakeshack.com/#/) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 87% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Dessert Beverages:** The rainbow-colored Shake Shack Poppy’s Sugar Cookie Shake taps into the trend of creating visually appealing and vibrant dessert beverages for an enhanced consumer experience. - **Cinematic Collaborations:** The partnership between Shake Shack and Universal studios demonstrates a trend of food brands teaming up with entertainment companies to create limited-edition menu items that build excitement and engagement among fans. - **Limited-edition Food Promotions:** The release of the Shake Shack Poppy’s Sugar Cookie Shake in a Trolls-themed cup showcases the trend of offering exclusive, time-limited food promotions to create a sense of urgency and encourage consumer demand. ### Industries Being Reshaped - **Fast Food:** Fast food chains like Shake Shack have the opportunity to leverage partnerships with entertainment studios to create unique and enticing menu items that attract new customers and generate buzz. - **Beverage:** The trend of colorful and visually striking dessert beverages opens up opportunities for beverage companies to innovate with unique flavors, textures, and visual aesthetics to captivate consumer attention. - **Entertainment:** Entertainment companies, like Universal studios, can collaborate with food brands to create promotional tie-ins that generate additional revenue streams and heighten the overall consumer experience. ## Related on Trend Hunter - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Festively Flavored Milkshakes](https://www.trendhunter.com/trends/holiday-shakes.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md) - [Nostalgically Sweet Shakes](https://www.trendhunter.com/trends/dirt-cup-shake.md) - [Strawberry Frosted Donut Shakes](https://www.trendhunter.com/trends/strawberry-frosted-donut-shake.md) - [Seasonal Snickerdoodle Cookie Shakes](https://www.trendhunter.com/trends/winter-classics-shakes.md) - [Toffee Pudding Milkshakes](https://www.trendhunter.com/trends/sticky-toffee-pudding-shake.md)