# 70s-Inspired Heart-Shaped Shades Chloé's Poppy Shades are Retro and Chic By Ell Smith | Published 2018-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poppy-shades References: [hypebae](https://hypebae.com/2018/1/chloe-poppy-sunglasses-havana-pink-yellow-mirror) & [chloe](https://www.chloe.com/be/sunglasses_cod46558582re.html) Those looking for a pair of [statement sunglasses](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear) should look no further than [Chloé's](https://www.trendhunter.com/trends/chloe-wine-collection) Poppy shades, which arrive with a gorgeous heart-shaped frame, appealing to the retro consumer. The shades feature a lightly tinted frame, making for more of an accessory than a protective aid. Complete with gold wire framing, this nostalgic pair of sunglasses is sure to keep one feeling fresh and summery, even during the drab winter months. The thoughtfully detailed shades also feature a double profile, which gives the impression that the lenses are floating within the frame. These [70s-inspired shades](https://www.trendhunter.com/trends/oakley-muzm-eyeshade) arrive in “Havana Pink Yellow” and “Havana Pink Mirror” and include a gorgeous tortoise shell frame. The Poppy shades are available in-store and online. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Retro Sunglasses:** Disruptive innovation opportunity: Develop a line of retro sunglasses with unique shapes and designs to cater to the nostalgic consumer. - **Statement Accessories:** Disruptive innovation opportunity: Create bold and eye-catching accessories that make a fashion statement. - **Floating Lens Design:** Disruptive innovation opportunity: Explore the concept of floating lens design in various eyewear products to create an illusion of lightweight and futuristic aesthetics. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion products to create a unique and interactive consumer experience. - **Eyewear:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for eyewear manufacturing to align with the growing demand for environmentally conscious products. - **Accessories:** Disruptive innovation opportunity: Combine fashion and technology to create smart accessories that provide additional functionalities beyond aesthetics. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md)