# Villainess-Inspired High Tops Converse Just Released Converse Chuck 70 High Tops in 'Poppy Pink' By Katherine Pendrill | Published 2024-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poppy-pink References: [hypebae](https://hypebae.com/2024/7/despicable-me-poppy-prescot-converse-chuck-70) & [instagram](https://www.instagram.com/p/C9SPrNvIZSy/?utm_source=ig_embed&ig_rid=9f95ea9c-9277-4a7d-8bcf-d6f1bc8c32e8&img_index=1)  Poppy Prescott is the star villainess of the new 'Despicable Me 4' film and [Converse](https://www.trendhunter.com/trends/converse-and-charli-xcx) is celebrating this pre-teen scoundrel with the debut of some custom Converse Chuck 70 high tops in a bright 'Poppy Pink' hue. In the film, Poppy Prescott (who is voiced by actress Joey King) is a master villain who works with Gru to pull off her latest heist. Poppy is definitely a character who marches to the beat of her own drum, which is why the standout Converse Chuck 70 high tops are the perfect shoe for her. The new Poppy-inspired Chucks are finished in a Utility-nylon for durable wear and a black satin stripe running up the hell for a decorative touch. The bright Poppy Pink hue is also complemented by character-themed charms and black ‘Cat-fur’ laces. The new Poppy Pink Converse Chuck 70 high tops are part of a [Hypebae](https://www.trendhunter.com/trends/forever-care) [Instagram](https://www.trendhunter.com/trends/nocta-x-nike-iceman) contest so you'll have to enter online to win a pair for yourself. Image Credit: Converse, [hypebae](https://hypebae.com/2024/7/despicable-me-poppy-prescot-converse-chuck-70), [instagram](https://www.instagram.com/p/C9SPrNvIZSy/?utm_source=ig_embed&ig_rid=9f95ea9c-9277-4a7d-8bcf-d6f1bc8c32e8&img_index=1) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 80% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Character-themed Fashion:** Brands are increasingly collaborating with popular film and TV characters to create unique, themed fashion items that resonate with fans. - **Limited-edition Footwear:** Special edition sneaker releases, especially tied to pop culture icons, drive scarcity and exclusivity, encouraging consumer engagement through contests and raffles. - **Customizable Sneakers:** Footwear companies are offering more bespoke options, allowing consumers to personalize their sneakers with distinctive colors, materials, and thematic elements. ### Industries Being Reshaped - **Footwear:** The footwear industry is capitalizing on collaborations with entertainment franchises to create buzzworthy products that appeal to younger audiences. - **Entertainment Merchandise:** Entertainment merchandise is seeing innovation through exclusive partnerships with fashion brands, leading to highly sought-after collectibles. - **Social Media Marketing:** The rise of social media contests and collaborations with influencers is changing how brands engage with consumers, offering new opportunities for product launches. ## Related on Trend Hunter - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Stop-Motion Film-Inspired Footwear](https://www.trendhunter.com/trends/converse-and-coraline.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Stealthy Gothic Shoes](https://www.trendhunter.com/trends/all-star-aged-hi.md) - [Strawberry-Themed Sneakers](https://www.trendhunter.com/trends/converse-cons-runbounce-3itsuka-strawberry.md) - [Singer-Customized Sneaker Ranges](https://www.trendhunter.com/trends/billie-eilish-x-converse.md)