# Pre-Biotic Berry Sodas poppi Recently Debuted the New Wild Berry Flavor By Grace Mahas | Published 2024-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poppiwild-berry References: [drinkpoppi](https://drinkpoppi.com/products/wild-berry) & [amazon](https://www.amazon.com/stores/poppi/page/AA8B8EAF-F0EC-400C-A97F-00C02D43B5F3?ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto&tag=trenhunt0f-20)  Austin-based [poppi](https://www.trendhunter.com/trends/healthy-fizzy-drinks), the [prebiotic soda brand](https://www.trendhunter.com/trends/poppi-2) taking the beverage world by storm, is on a mission to redefine soda as a force for good. Founded by Stephen and Allison Ellsworth, poppi offers a delicious and refreshing alternative to traditional sugary sodas. The unique formula combines real fruit juice with prebiotics to create a gut-friendly beverage with 5 grams of sugar or less and 25 calories or less per can. What began as a home-brewed experiment quickly gained traction, becoming a farmers' market favorite and eventually landing an investment on [Shark](https://www.trendhunter.com/trends/the-luxe-collection) Tank. Today, poppi is available at major retailers nationwide. The brand's latest launch, Wild Berry, is a juicy blend of mixed berries that packs flavor without compromising on health. This new offering arrives in the brand's first-ever 16oz can, perfect for those seeking a larger serving. With the addition of Wild Berry, poppi continues to expand its exciting flavor lineup, solidifying its position as a leader in the healthy beverage revolution. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 80% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Prebiotic Beverages Revolution:** Innovative brands like poppi are reshaping the beverage industry with gut-friendly sodas and low sugar content, setting a new standard for health-conscious consumers. - **Expansion of Unique Flavor Profiles:** Brands introducing novel flavors like Wild Berry are enticing consumers with diverse taste experiences, driving the demand for innovative beverage options. - **Shift Towards Healthier Ingredients:** The rise of prebiotics in beverages signifies a broader movement towards using functional ingredients in drinks, catering to wellness-focused consumer preferences. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing sector is ripe for disruption by incorporating prebiotics and real fruit juice into products, appealing to health-conscious consumers. - **Retail Distribution:** Retailers have an opportunity to capitalize on the growing demand for gut-friendly drinks like poppi's Wild Berry, expanding their product offerings to meet evolving consumer preferences. - **Food and Beverage Innovation:** Innovators in the food and beverage industry can explore creating new products that blend unique flavors with functional ingredients, tapping into the trend of redefining traditional categories. ## Related on Trend Hunter - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Summer-Ready Healthy Fizzy Drinks](https://www.trendhunter.com/trends/healthy-fizzy-drinks.md) - [Summery Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-punch-pop.md) - [Prebiotic Cherry Colas](https://www.trendhunter.com/trends/poppi-cherry-cola.md) - [Prebiotic Ginger Ale-Inspired Sodas](https://www.trendhunter.com/trends/poppi-ginger-fizz.md) - [Invigorating Prebiotic Citrus Sodas](https://www.trendhunter.com/trends/poppi-alpine-blast.md) - [Feel-Good Prebiotic Soda Beverages](https://www.trendhunter.com/trends/hteao-3.md) - [Seasonal Prebiotic Sodas](https://www.trendhunter.com/trends/poppis-cranberry-fizz.md) - [Mocktail-Inspired Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-shirley-temple.md)