# Popping Jelly Drink Customizations Beans & Brews is Adding Strawberry Popping Pearls to Its Menu By Katherine Pendrill | Published 2024-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popping-pearls References: [qsrmagazine](https://www.qsrmagazine.com/news/beans-brews-coffeehouse-announces-three-new-offerings/) & [instagram](https://www.instagram.com/p/C7pMiHchOX6/)  Beans & Brews Coffeehouse is making its menu "pop" with the addition of new Popping Pearls Strawberry Flavored Jellies. Designed to give consumers more ways to customize their favorite drinks (especially cold, non-coffee drinks), the new strawberry-flavored Popping Pearls play on the rising popularity of [boba and jelly drinks](https://www.trendhunter.com/trends/popping-boba). As Sarah Anderson, Vice President of Operations for Beans & Brews, explains, “Popping Pearls is a fast-growing flavor addition that helps us deliver on the broader demand for beverages outside of coffee... By adding Popping Pearls, we attract new and non-coffee drinking guests at all times of the day, offering a tasty way to enhance any drink." The new Popping Pearls Strawberry Flavored Jellies can be added to the brand's popular lineup of [B&B](https://www.trendhunter.com/trends/bb-energy) Energy Drinks from now onwards. Image Credit: Beans & Brews Coffeehouse; @beansandbrews on Instagram ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 55% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Drink Customization:** Consumers are increasingly seeking personalized beverage options, opening up opportunities for customizable drink enhancements like flavored jellies. - **Non-coffee Beverage Popularity:** There is a noticeable shift in consumer preference towards non-coffee drinks, allowing businesses to expand their menus to include diverse beverage choices. - **Interactive Drink Elements:** The inclusion of interactive elements such as popping pearls in beverages can enhance the sensory experience and appeal to novelty-seeking customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore innovative add-ins like popping pearls to cater to evolving consumer tastes. - **Cafe Industry:** Coffeehouses and cafes can diversify their offerings with non-coffee drink enhancements to attract a broader customer base. - **Specialty Drink Market:** The specialty drink market can capitalize on the trend of unique beverage ingredients and customizations to stand out in a competitive landscape. ## Related on Trend Hunter - [Coffee-Filled Popping Pearls](https://www.trendhunter.com/trends/popping-pearls-made-with-coffee.md) - [Berry-Flavored Pearl Beverages](https://www.trendhunter.com/trends/starbucks-boba.md) - [Fruity Bursting Boba Pearls](https://www.trendhunter.com/trends/strawberry-bursting-boba.md) - [Plant-Based Boba-Inspired Beverages](https://www.trendhunter.com/trends/summer-of-jelly.md) - [Edible Popping Pearls](https://www.trendhunter.com/trends/kultee-kaviar.md) - [Slushy-Flavored Popping Pearls](https://www.trendhunter.com/trends/icee-popping-boba.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md) - [Alcoholic Boba Pearls](https://www.trendhunter.com/trends/alcoholic-boba-pearls.md) - [RTD Boba Beverages](https://www.trendhunter.com/trends/boba-in-a-can.md)