# Stylish Soda Pop-Ups Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW By Laura McQuarrie | Published 2024-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poppi-world References: [adweek](https://www.adweek.com/commerce/poppi-new-york-pop-up-shop/)  Poppi opened the doors to the [Poppi World](https://www.trendhunter.com/trends/stylish-sweatsuit) in New York City, appealing to more than just health-conscious consumers with its style-focused pop-up. With rebranding, strategic content marketing, influencer partnerships and community-building, Poppi has disrupted the soda industry with its probiotic products and made a name for itself as a gut health soda brand. Since flavor is best experienced in person, the digital-heavy brand made its presence in New York during NYFW known with its [fashionable pop-up](https://www.trendhunter.com/trends/new-york-city-popup-event) featuring infinity fridges, splashy colors and an aesthetically pleasing place for people to sample its newest cherry cola flavor. Fittingly, the space served as a place for people to pick up branded merch representing the essence of the fruity [probiotic soda flavor](https://www.trendhunter.com/trends/poppi-alpine-blast) with a classic feel. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 69% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-infused Pop-ups:** Merging health-conscious products with stylistic environments attracts trend-savvy consumers. - **Probiotic Soda Revival:** Innovative beverage brands are leveraging gut health trends to create functional, flavorful sodas. - **Experiential Brand Engagement:** Brands are crafting immersive, interactive experiences to strengthen consumer connections. ### Sectors Adopting This - **Functional Beverages:** Health-forward drinks are evolving with enhanced nutritional benefits to cater to wellness-focused markets. - **Event Marketing:** There is an increasing use of pop-up events as experiential marketing tools to build brand identity. - **Fashion and Lifestyle Integration:** Cross-industry collaborations between fashion and other sectors create multifaceted consumer experiences. ## Related on Trend Hunter - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Feel-Good Prebiotic Soda Beverages](https://www.trendhunter.com/trends/hteao-3.md) - [Interactive Sticker Billboards](https://www.trendhunter.com/trends/interactive-sticker-billboard.md) - [Health-Conscious Soda Libations](https://www.trendhunter.com/trends/poppi-2.md) - [Prebiotic Soda QSR Expansions](https://www.trendhunter.com/trends/poppi-prebiotic-sodas.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md)