# Superhero Sparkling Beverage Branding poppi and Sony Pictures Partnered to Celebrate Spider-Man By Michael Hemsworth | Published 2026-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poppi-and-sony-pictures References: [bevindustry](https://www.bevindustry.com/articles/98506-poppi-swings-into-summer-with-spider-man-inspired-packaging) & [drinkpoppi](https://drinkpoppi.com)  poppi and Sony Pictures have partnered up to celebrate the upcoming release of Spider-Man: Brand New Day by taking over the prebiotic soda's branding. The partnership sees poppi four-packs of soda emblazoned with the likeness of Spider-Man himself to help leverage the popularity of the character in the beverage aisle. Each flavor of the poppi prebiotic soda features a different layout on the pack, while each can also features a variety of imagery from the franchise aligncside the details regarding the movie itself to remind fans to check it out this summer. The poppi and Sony Pictures partnership for Spider-Man: Brand New Day is hitting store shelves in the US at Target, Walmart and Kroger, and also offers fans the chance to access a $15 Movie Reward with Fandango Rewards. Image Credit: poppy / PepsiCo ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 83% | Activity: 81% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Entertainment-branded Beverages:** Character-driven packaging transforms everyday drinks into media touchpoints, creating new value where grocery aisles function as promotional channels for film franchises. - **Functional Soda Collaborations:** Prebiotic beverage brands gain cultural relevance through studio partnerships that merge wellness positioning with fandom-led collectible appeal. - **Retail Movie Rewards:** Bundled cinema incentives connect packaged goods purchases to theatrical attendance, expanding how consumer products participate in entertainment commerce. ### Who This Affects Most - **Functional Beverages:** Limited-edition franchise packaging gives better-for-you soda brands a differentiated route to attract mainstream shoppers beyond ingredient-led messaging. - **Film Marketing:** Shelf-based promotions extend movie campaigns into routine retail environments, allowing studios to reach audiences outside traditional media channels. - **Grocery Retail:** Exclusive pop culture product drops create higher-engagement store experiences where packaged goods become discovery platforms for entertainment partnerships. ## Related on Trend Hunter - [Prebiotic Soda QSR Expansions](https://www.trendhunter.com/trends/poppi-prebiotic-sodas.md) - [Soda-Inspired Skincare Collaborations](https://www.trendhunter.com/trends/poppi-and-bubble-skincare.md) - [Pop Culture-Themed Snack Branding](https://www.trendhunter.com/trends/fan-foods.md) - [Space Adventure Film Beverages](https://www.trendhunter.com/trends/bubly-x-the-super-mario.md) - [Collectible Fandom Packaging](https://www.trendhunter.com/trends/collectible-fandom-packaging.md) - [Superhero-Themed Hydration Supplements](https://www.trendhunter.com/trends/liquid-iv-spiderman.md) - [Cinematic Superhero Merch Ranges](https://www.trendhunter.com/trends/cinemark-theatres.md) - [Cinematic Superhero Meal Campaigns](https://www.trendhunter.com/trends/batchelors-and-sony-pictures.md) - [Film-Inspired Pizza Promotions](https://www.trendhunter.com/trends/spiderman-brand-new-day.md)