# Protein-Packed Snack Crisps The Pure Protein Popped Crisps Come in Two Flavors By Michael Hemsworth | Published 2023-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popped-crisps References: [snackandbakery](https://www.snackandbakery.com/articles/108590-pure-protein-launches-savory-popped-crisps) & [1440foods](https://1440foods.com/)  The Pure Protein Popped Crisps are being launched by the protein foods brand as a range of crunchy snacks perfect for consumers to enjoy that are as flavorful as they are satisfying. The snacks come in two flavors including Sour Cream & Onion and Hickory Barbecue, which are both formulated with 12-grams of protein in every serving. Featuring non-GMO ingredients, the snacks aren't fried to keep calories reasonable and are being launched as part of a campaign to encourage healthier snacking amongst consumers this spring. Brand Director Alex Fishman spoke on the Pure Protein Popped Crisps saying, "Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavor and satisfying crunch we all crave, without the empty calories and saturated fat found in a regular bag of chips.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 58% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Snacks:** The trend of incorporating high protein content in snacks, particularly in the form of crisps, presents an opportunity for food manufacturers to tap into the growing health-conscious consumer market. - **Gluten-free Snacks:** The increasing demand for gluten-free snacks that offer both taste and nutrition provides entrepreneurs with an opportunity to develop innovative snacks that are both delicious and healthy. - **Non-fried Snacks:** The growing trend towards non-fried snacks that offer a satisfying crunch without the empty calories and saturated fat found in regular chips creates an opportunity for snack manufacturers to explore healthier alternatives. ### Sectors Adopting This - **Food Manufacturing:** The protein-packed snack craze presents opportunities for manufacturers to produce and distribute products that meet the demand for healthier snacking options. - **Health and Fitness:** The high protein content and non-fried nature of the Pure Protein Popped Crisps cater to the health-conscious preferences of fitness enthusiasts and athletes, presenting opportunities for products specifically catering to this market. - **Retail:** The popularity of protein-packed, non-fried, and gluten-free snacks opens up opportunities for retailers to meet consumer demand and provide a wider range of healthier snack options in-store. ## Related on Trend Hunter - [Sweet Crispy Protein Snacks](https://www.trendhunter.com/trends/pure-protein-popped-crisps.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Spicy Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps.md) - [Crispy Protein Snack Products](https://www.trendhunter.com/trends/popped-crisps-snack-pack.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [High-Protein Pizza Chips](https://www.trendhunter.com/trends/popped-protein-chips.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md)