# Yolk-Flavored Popcorn Snacks Taiwan Smile Food Co.'s Popped Corn Snack Tastes Like Salted Egg Yolk By Laura McQuarrie | Published 2019-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popped-corn-snack References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:37597/cat:43031) & [smilefoodtw](http://www.smilefoodtw.com/product.php) At the ISM trade fair this year, [Taiwan Smile Food Co.](https://www.trendhunter.com/trends/twrl-milk-tea-2) will be exhibiting a range of its newest [popped corn snacks](https://www.trendhunter.com/trends/truffle-and-white-cheddar-protein-popcorn), including its Salted Egg [Yolk](https://www.trendhunter.com/trends/egg-substitutes)-Flavored Popcorn. Although there are plenty of popcorn snacks that offer different takes on salty flavor experiences, this one offers a particularly unique approach. The product boasts an all-yellow, yolk-like packaging design that is complete with egg images, silhouettes and a chick character. Many snack and beverage brands are now turning to egg yolks, egg whites and eggs as a whole to offer unusual new on-the-go snacks like chips, probiotic drinks and protein bars, where the components of an egg are prominently featured as the main selling point. As eggs are known to be a good source of protein, vitamins minerals and healthy fats, these kinds of products help to deliver convenient on-the-go options with a health-centric spin. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Egg-based Snack Innovations:** Opportunity for brands to create unique on-the-go snacks featuring egg yolks, whites, or whole eggs as a main selling point. - **Egg-themed Packaging Designs:** Brands can explore using yolk-like packaging designs with egg images, silhouettes, and characters to create a visually distinctive product. - **Health-focused Egg Products:** Opportunity to develop convenient on-the-go snacks and beverages that highlight the protein, vitamins, minerals, and healthy fats found in eggs. ### Where This Applies - **Food and Beverage:** Brands can create egg-based snacks and beverages to cater to the growing demand for unique and healthy on-the-go options. - **Snack Packaging:** Opportunity for packaging companies to design visually appealing and egg-themed packaging for snack products. - **Health and Wellness:** Companies can develop egg-focused products that align with the health-centric spin and cater to consumers seeking convenient and nutritious options. ## Related on Trend Hunter - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Fried Egg-Flavored Snacks](https://www.trendhunter.com/trends/fried-egg-potato-chips.md) - [Yolk-Based Cereals](https://www.trendhunter.com/trends/eggsential-cereal.md) - [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md) - [International Cuisine Syrups](https://www.trendhunter.com/trends/salted-egg-yolk-syrup.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Savory Ramen Popcorn Snacks](https://www.trendhunter.com/trends/ramen-popcorn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md)