# Spicy Seltzer Beverages Smirnoff's Poco Pico Seltzer Variety Pack Balances Sweet & Spice By Laura McQuarrie | Published 2021-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popo-pico-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/the-world-is-ready-to-drink-louder-smirnoff-announces-its-newest-partnership-with-international-superstar-karol-g-301401564.html) & [diageo](http://www.diageo.com)  [Smirnoff's](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda) Poco Pico Seltzer variety pack balances [spicy and sweet flavors](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat) with four unique varieties: Mango Chili, Pineapple Jalapeno, Spicy Tamarind and Spicy Margarita. These premium malt beverages are dressed in brightly colored cans that capture the spirit of the flavors inside. Complete with expressive designs and unique flavors, these [canned seltzers from Smirnoff](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days) add refreshment to a category that's dominated by sweet, single-fruit flavors. With these crisp seltzer beverages, the brand proves that "the world is ready for something disruptive and bold in a sea of seltzer that needs something fresh and flavorful." For Hispanic Heritage month, Smirnoff is teaming up with Colombian singer, songwriter and business mogul Karol G to showcase the vibrancy of Latin culture. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spicy Seltzer Beverages:** The combination of sweet and spicy flavors in seltzer drinks is a new trend that introduces something fresh and flavorful in a market long dominated by fruit flavors. - **Premium Malt Beverages:** Pre-packaged malt beverages in brightly colored cans offer a unique and expressive design that captures the spirit of the flavors inside, driving a trend towards premium, packaged malt beverages. - **Collaborations with Cultural Influencers:** Brands are collaborating with cultural influencers during cultural events such as Hispanic Heritage Month to showcase and celebrate the vibrancy of different cultures, creating product and marketing innovations that celebrate diversity. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can innovate in the seltzer market by introducing new flavor combinations that offer a balance of sweet and spicy tastes. - **Packaging Industry:** Packaging companies can capitalize on the trend towards premium, pre-packaged malt beverages by creating unique and expressive designs that capture the spirit of the flavors they contain. - **Marketing Industry:** Marketing agencies can capitalize on the trend towards collaborations with cultural influencers by partnering their clients with relevant cultural figures to expand their brand and product reach. ## Related on Trend Hunter - [Premium Spicy Sodas](https://www.trendhunter.com/trends/picoso.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Tequila-Inspired Malt Beverages](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Tropical Seltzer Packs](https://www.trendhunter.com/trends/paradise-collection.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Canned Mexican Beer Cocktails](https://www.trendhunter.com/trends/chelada-variety-pack.md) - [Spicy Canned Cocktails](https://www.trendhunter.com/trends/spicy-canned-cocktails.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md)